Planning and Managing Marketing Campaigns

Direct marketing campaigns are often very complex, involving more than one media and more than one channel and a large number of different suppliers. Learn how to plan and manage direct marketing campaigns to ensure that they happen on time, on brief and on budget in this one-day training course.

Benefits to you and your employer:

Benefits to you:

You will learn to:

• Successfully plan, cost, manage, measure and evaluate integrated multimedia campaigns
• Assess and select the right suppliers
• Write a communications brief
• Ensure your campaigns are legal, decent and honest
• Avoid the pitfalls that threaten success

Benefits to your employer:

At any stage of a campaign things can go wrong which can be costly and time consuming to put right.

This training course is designed to guide delegates through this minefield and provide a blueprint for campaign management success. By the end of this one-day interactive workshop delegates will have worked through all the elements needed to plan a successful campaign.