Search Engine Marketing, Inc. I, II, III, and IV

Product type

Search Engine Marketing, Inc. I, II, III, and IV

Udemy
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Provider rating: starstarstarstarstar_half 8.5 Udemy has an average rating of 8.5 (out of 2 reviews)

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Description

In today’s Internet economy, understanding search is key to advancing your career or getting a job.

In this 4 Part, 13+ hour comprehensive course you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to:

• Identify and leverage new search engine marketing opportunities arising from social media
• Align search engine marketing with your company’s evolving strategic and tactical goals
• Implement programs that drive sustainable improvements– not counterproductive quick fixes
• Systema…

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In today’s Internet economy, understanding search is key to advancing your career or getting a job.

In this 4 Part, 13+ hour comprehensive course you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to:

• Identify and leverage new search engine marketing opportunities arising from social media
• Align search engine marketing with your company’s evolving strategic and tactical goals
• Implement programs that drive sustainable improvements– not counterproductive quick fixes
• Systematically optimize your existing Web site search programs
• Manage the unique marketing challenges associated with large sites
• Create monthly scorecards and use them to drive improvement
• Provide effective guidance to content developers and designers in language they’ll understand
• Automate checking and reporting for every page on your site
• Choose effective target keywords, optimize your content, and attract links
• Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
• Measure site-wide success rates across multiple systems and technologies
• Hire the right SEO consultant–and avoid the wrong ones
• Set your budget with a focus on profitability, customer acquisition, providing lifetime value

This course is designed for anyone who is a Marketing, Web, or IT professional, product manager, or content specialist.

Category: Technology

Over 24 lectures and 14 hours of content!

Pearson is the world's leading education company. From pre-school to high school, early learning to professional certification, our curriculum materials, multimedia learning tools and testing programs help to educate millions of people worldwide - more than any other private enterprise.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.