Startup PR: Getting Press on a Tight Budget

Product type

Startup PR: Getting Press on a Tight Budget

Udemy
Logo Udemy
Provider rating: starstarstarstarstar_half 8.5 Udemy has an average rating of 8.5 (out of 2 reviews)

Need more information? Get more details on the site of the provider.

Description

Join tech journalist Erica Swallow for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.

You'll learn the basics of public relations strategies for startups, including how to engage and build relationships with the media, how to craft an amazing pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists, what not to do, and a boatload more.

This class will also include a number of case studies from recent pitches that Erica has received from fledgling startups. She will show you a behind-the-scenes look at how she was pitched and how each pitch panned out.

After taking this course, students should unde…

Read the complete description

Frequently asked questions

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.

Didn't find what you were looking for? See also: Public Relations (PR), Startup, Verbal Communication, Media Skills, and Marketing Communication.

Join tech journalist Erica Swallow for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.

You'll learn the basics of public relations strategies for startups, including how to engage and build relationships with the media, how to craft an amazing pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists, what not to do, and a boatload more.

This class will also include a number of case studies from recent pitches that Erica has received from fledgling startups. She will show you a behind-the-scenes look at how she was pitched and how each pitch panned out.

After taking this course, students should understand the basics of public relations strategies and engaging the press and be on their way to coverage!

Category: Business
  • Over 13 lectures and 2 hours of content!
  • In this course, you will learn how to perfect your startup's pitch and effectively communicate with the press.
  • By the end of the course, you will have the tools and knowledge needed to catch the attention of almost any journalist you're attempting to reach.
  • Entrepreneurs
  • Startup Employees
  • Public Relations Rookies

No previous public relations experience is required and all materials, tools, or services referenced will be supplied or easily found on the Internet.

Erica Swallow is a New York City-based tech and lifestyle writer, owner of Southern Swallow Inc., and director of community at technology startup Contently. She contributes to ForbesMashable, and Entrepreneur, and her work has also appeared on CNNUSA TodayBusiness Insider, and American Express OPEN Forum, among other sites. Previously, Erica managed supported content at Mashable and before that, she helped develop and implement the social media marketing strategy for The New York Times

There are no reviews yet.

Share your review

Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.