WordPress Content Marketing Power

Product type

WordPress Content Marketing Power

Udemy
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Provider rating: starstarstarstarstar_half 8.5 Udemy has an average rating of 8.5 (out of 2 reviews)

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Description

This course on content marketing strategy by seasoned instructor, lecturer, WordPress developer, and Career Marketing Communications Professional, Scott Frangos, will teach you principles of content marketing strategies, and techniques for practicing Content Marketing on your WordPress site to engage visitors and turn them into prospects, leads, and customers.  Scott has been a college level instructor in the Portland, Oregon area for more than 20 years, a WordPress developer for eight years, and has developed and provided marketing for clients including ContentMarketingInstitute.com, Provider-Advantage.com, and MidwestLightingGroup.com.  He is President and "Chief Optimizer" for Webdirexion…

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This course on content marketing strategy by seasoned instructor, lecturer, WordPress developer, and Career Marketing Communications Professional, Scott Frangos, will teach you principles of content marketing strategies, and techniques for practicing Content Marketing on your WordPress site to engage visitors and turn them into prospects, leads, and customers.  Scott has been a college level instructor in the Portland, Oregon area for more than 20 years, a WordPress developer for eight years, and has developed and provided marketing for clients including ContentMarketingInstitute.com, Provider-Advantage.com, and MidwestLightingGroup.com.  He is President and "Chief Optimizer" for Webdirexion LLC , a Content Marketing agency.

NEW - Student Learning Site: Your course was upgraded to include a student learning companion WordPress site where you may log in and review the different plugins and concepts discussed in the course.  It is at WordPressContentMarketingPower.com.  Login credentials will be given and maintained within the course work area, which you access after signing up. 

  • GOAL:  You will understand content marketing strategy, it’s principles and tactics, and how to use the powerful WordPress publishing engine to best enable those tactics at your sites.  Includes little used but powerful insights to boost visibility, and engagement in marketing your business.
  • AUDIENCE Great for Marketers and Communication professionals, designers who want to take better advantage of WordPress features, and developers who need to gain a better handle on Content Marketing strategies.
  • REQUIREMENTS: Work your way through each lecture on content marketing strategy.  Ask questions.  Give yourself a review then take a Quiz to lock in your learning (this also helps your Instructor with valuable feedback)
  • DURATION: Course on content marketing strategy is designed with seven total sections to be similar to a 5-9 week college course.  There is a review and Quiz to help you lock in your learning.  Plan on working through an average of 1 section per week.  You can move faster, but for best comprehension and retention, make sure you process information with good note taking and Q & A, then do a review by taking the quiz.
  • EARN A CERTIFICATE OF COMPLETION: Upon successful completion, you will earn a printable and frameable certificate of completion (see example at right).
Category: Technology
  • Over 41 lectures and 6 hours of content!
  • Understand principles and tactics for Content Marketing
  • Learn How to use WordPress for Content Marketing
  • Learn key SEO tactics and how to use them in WordPress
  • Access and review key plugins and taxonomy concepts in the student site for the course
  • Marketing Communications professionals
  • Web Designers and Developers
  • Business Owners interested in successful marketing tactics
  • Basic understanding of Marketing Communications
  • Some experience with content management systems
  • Access to WordPress helpful

Scott Frangos is a career Marketing Communications professional with over 20 years of college level instruction experience.  He is President of Webdirexion, a Content Marketing Agency, and writes articles on Content Marketing at the Webdirexion blog, plus for Content Marketing Institute.  He also is a teaching member of the College of Marketing Pro s -- a group of working professionals offering courses on Marketing and WordPress.  His book on Content Marketing and WordPress is scheduled to be published first quarter of 2013. 

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