Publishing I BWR107

Start your career in publishing today! It is easier today than ever before for anyone to become a publisher; particularly for electronic publishing. Thiscourse provides an excellent start for anyone considering self publishing or seeking employment in publishing. It is equally relevant to electronic or print publishing.

COURSE STRUCTURE

The content of each of the ten lessons is as outlined below:

1. The Publishing World - Nature & scope of publishing, types of publishers, how books are published, market research
2. Publishing Procedures & Techniques - Colour or black & white; film or digital imaging, types of printing, alternative ways of doing layout (eg. typesetting, paste up, electronic layout with Adobe products or MS publisher), comparing types of digital graphic files, printing costs, etc.
3. Desktop Publishing - Word Processing, Alternative publishing methods: Printing on a Computer Printer; Supplying a Master to a commercial printer, or plublishing electronically (eg. Internet or CD)
4. Desktop Publishing - Software options, use of colour, black and white, use of graphics, putting it together, etc.
5. Illustration: Graphics - Line illustrations, cartoons, photos etc. Freehand work, Computer graphics, etc.
6. Illustration: Photography - Photographic Equipment & Materials; Composition; Development of Photographic Style Portraiture, Posing for Photographs, Planning a Photo Session, Studio Photography, Fault Finding, etc.
7. Researching - Types of Research (Exploratory, Experimental etc), Primary & Secondary Data sources, Planning a survey, Conducting an interview.
8. Marketing in Publishing - Understanding marketing & publicity - what makes a publication succeed or fail, launches, press releases, etc.
9. Publishing: Ethics & The Law - Public attitudes, accuracy of writing, bias, monopolies, media ownership concerns, etc.
10. Publishing Project - Here you actually publish something.

AIMS

• Define the scope and nature of publishing today.
• Describe some of the processes that are commonly used to perform work tasks in the publishing industry.
• Identify a viable process to follow for desktop publishing of a small publication for printing on paper.
• Identify a viable process to follow for desktop publishing of a small publication in an electronic format (eg. E book or web site).
• Evaluate different types of illustration for ease and relevance for use in different publishing situations.
• Determine photography appropriate for inclusion in a publication.
• Determine research required appropriate to the needs of a publication.
• Determine a marketing strategy appropriate to the needs of a publication.
• Identify the impact of legal and ethical issues on a publisher.
• Plan the production and marketing of a publication.

It\'s easier than ever to start a career in publishing

Have you ever wondered what it would be like to work in a more creative industry? Well wonder no more. With the demise of unwieldy printing technology and the advent of desktop publishing, it is easier than ever before to become a publisher. In this course you will find out about how the industry works, learn the creative and artistic skills of the trade, learn how to market your work and develop an understanding of the ethical issues and laws relating to the field. You will also have a chance to undertake a stimulating publishing project and implement the skills you have learned.

Who should do it?

This course provides an excellent start for anyone considering self publishing or seeking employment in publishing. It is equally relevant to electronic or print publishing.