Corporate Social Responsibility

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Corporate Social Responsibility

The Chartered Institute of Marketing
Logo The Chartered Institute of Marketing

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Description

How do you strategically balance social and environmental responsibility with economic objectives? How do you create business opportunity from trends in customer and investor social values? This course shows how CSR can deliver a core strategic role through assessing trends, developing strong stakeholder relations and encouraging business innovation. Marketers and CSR professionals will benefit from such a strategic vision.

Corporate responsibility is increasingly important to business strategy. Marketers are well positioned to take a lead here, as CSR has greater presence in the boardroom. Your learning will help position your role more strategically, and you will gain techniques and tools …

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How do you strategically balance social and environmental responsibility with economic objectives? How do you create business opportunity from trends in customer and investor social values? This course shows how CSR can deliver a core strategic role through assessing trends, developing strong stakeholder relations and encouraging business innovation. Marketers and CSR professionals will benefit from such a strategic vision.

Corporate responsibility is increasingly important to business strategy. Marketers are well positioned to take a lead here, as CSR has greater presence in the boardroom. Your learning will help position your role more strategically, and you will gain techniques and tools to manage trends and broader stakeholder issues.

Building social and environmental performance into an organisation’s core strategy, and developing strong, active stakeholder relationships improve brand value and innovation opportunity, as well as minimise risk. Understanding how to respond to social and environmental trends and prioritise stakeholder activity are key success factors for business strategies.

Marketing and CSR managers and executives who are interested in the ethical aspects of business, the value of building strong stakeholder relationships and the opportunities these present for building brand reputation.

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  • What is corporate social responsibility?
  • CSR models and frameworks.
  • Drivers and benefits of CSR.
  • The importance of stakeholders.
  • Aligning CSR to business strategy.
  • Measurement and reporting on CSR.
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The course uses case examples to illustrate key learning points and conducts discussion with delegates as a group to explore in greater detail. A fictitious working case study is explored by delegates to apply what they have learnt on typical issues faced in making CSR decisions.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.