Digital Advertising and Sponsorship

Digital advertising and sponsorship are one of the fastest growing areas of online marketing spend. If implemented poorly, however, they offer poor ROI and are hard to track. This course looks at the practicalities of online advertising, the latest tools and techniques and best practice.

You will learn how digital advertising can help you achieve your marketing objectives. You will leave with practical knowledge and tools that allow you to implement or manage digital advertising and sponsorships campaigns.

Organisations will benefit from a greater return from their digital advertiisng and sponsorship campaigns and be reassured that they are following best practice and industry guidelines. They will also have clear guidance on issues like cookies and privacy laws.

This course is suitable for anyone requiring an advanced level of knowledge in digital advertising and sponsorship campaigns.

• Digital advertising and sponsorship in perspective.
• Best practice online advertising.
• Advertising, cookie and privacy laws and guidelines.
• The role of sponsorship.
• The user journey online.
• Targeting tools.
• Behavioural and re-targeting options.
• Social advertising.
• Mobile marketing options.
• Campaign integration.
• Measurement and campaign improvement.
• Choosing the most effective options.

Covering best practice and using case studies and practical examples throughout, the course shows the core techniques in digital advertising and sponsorship. Online tools and reference materials are highlighted throughout so that the material covered can be implemented immediately.