Google Analytics

Do you get regular reports from Google Analytics but do not really understand what they mean and what is important? This essential Google Analytics training course will help you to identify the most important elements for marketers. You will learn when Google Analytics has been installed correctly, what the measurement and metrics mean, and possible actions to take to enhance your marketing objectives.

You will learn how to start to access the meaning and value from customers using your website. You will be able to define goals, match customer journeys to site usage and extract actionable insights from the data produced by your website.

Your organisation will start to understand the real value of their website investment, giving an objective insight to the engagement and conversions being generated by your customers. Your organisation will be better equipped to perform multi-channel digital marketing with a website at its core.

Delegates may be working as marketing or digital marketing professionals, or in sales and marketing for B2B. The course requires you to have access to Google Analytics for your website. The attendee should have clear objectives for their site if possible.

• Introduction to Google Analytics.
• Google Analytics Interface.
• Metrics types.
• Structures.
• Content reports.
• Traffic sources.
• Device types
• Campaign tracking for social, e-mail and display marketing.
• Google AdWords Integration.
• Goals and funnels.
• E-commerce tracking.

• Theory of web analytics.
• Practical examples using the delegates' live Google Analytics.