Influencing Skills to Get Results

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Influencing Skills to Get Results

The Chartered Institute of Marketing
Logo The Chartered Institute of Marketing

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Description

This workshop provides the skills and approach to provide a credible argument that supports your goals and persuades other people. The best influencers require good interpersonal and communication skills. This workshop will show you how to persuade, influence and negotiate - not convincing or selling, rather learning about others and negotiating.

You will gain greater cooperation, both internally and externally, in order to meet goals, establish principles and initiate action. You will become increasingly effective when communicating with colleagues and customers.

Your organisation will see an improvement in internal and external working relationships, as well as a greater acceptance of prop…

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Frequently asked questions

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This workshop provides the skills and approach to provide a credible argument that supports your goals and persuades other people. The best influencers require good interpersonal and communication skills. This workshop will show you how to persuade, influence and negotiate - not convincing or selling, rather learning about others and negotiating.

You will gain greater cooperation, both internally and externally, in order to meet goals, establish principles and initiate action. You will become increasingly effective when communicating with colleagues and customers.

Your organisation will see an improvement in internal and external working relationships, as well as a greater acceptance of proposals for change in activities and corporate processes. Pull people together, move ideas forward, galvanise change and create constructive solutions.

This course is for anyone who needs to persuade and influence across functions (marketing, sales, finance, HR, production etc.) in order to achieve their goals. In addition, managers who are responsible for the management of others will benefit from this workshop.

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  • The thought processes and attitudes of people.
  • The influencing process/structure.
  • Setting realistic goals.
  • Establishing rapport.
  • Pacing, matching and leading.
  • Verbal and non verbal aspects of communication.
  • Establishing motives, needs, values and beliefs.
  • Confirming these key factors.
  • Putting your proposals across effectively.
  • Advocating your arguments – logical argument.
  • Getting agreement.
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The programme will be supported by a course manual though the nature of the subject makes the day very experiential. Participants will be encouraged to explore themselves in order to better understand others and thus to be more effective in influencing.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.