Managing the Risks of Social Networks

Getting social networks right isn’t simply a matter of choosing between Facebook and Twitter! Social networks represent a fantastic opportunity for engaging with your customers and prospects, but harnessing this power requires skill and knowledge. Managing the legal risks is a vital element of building your digital social marketing strategy.

Information law and privacy play an increasingly important role in the relationship between customers and brands. Be a leader in the team that understands the issues and delivers the opportunities that social networks bring.

Social networks are undeniably a great opportunity. Realising this opportunity requires a skilful, educated marketing team that can mitigate corporate risk and reputational damage, whilst exercising their core marketing skills.

Marketers who are looking to maximise their potential in the development of online and digital marketing strategies.

• Exploration of the relevant legislation including; defamation and libel, copyright laws, information law and privacy, inciting racial and religious hatred, terrorism laws etc.
• Case law and real-life examples of organisations failing to manage the risks.
• Review and development of your own social media policy.
• Developing a robust business case for your online, social networking marketing strategy.
• How the March 2011 extension of the ASA CAP Code impacts your social networking strategy.
• Integrating marketing strategy into a wider corporate governance, risk and compliance (GRC) programme.
  

• An interactive approach is adopted to allow delegates to express concerns and ideas related to their own business.
• Relevant, recent and updated case law will be reviewed.