Marketing Communications Masterclass

This masterclass helps you plan, create, assess and manage marketing communications. Particular attention is given to creating communication strategies, creating and assessing creative work, and media planning.

This in-depth programme provides skills and experience in devising communications strategies. It creates and assesses creative ideas and messages. You will leave equipped with the confidence and ‘best practice’ tools to plan, brief, create and evaluate strategic campaigns for your organisation. It also provides practical guidelines for setting budgets, planning media campaigns and managing audiences and agencies.

Effective marketing communications can have a massive impact on an organisation’s brand image, presence, reputation, market share and ability to command a premium. As communications are costly, the management of the strategic communications process can have a significant positive effect on profitability.

This course is designed for delegates with several years of management experience. Specifically those responsible for planning and managing marketing communication strategies and campaigns for products, services or organisations.

• How to engage and motivate customers.>
  • Highly interactive, participative and fun!