The Chartered Institute of Marketing (CIM) Certificate in Professional Marketing: Integrated Comms

Following extensive research, the CIM has developed a new qualification portfolio to meet the demands of employers. Available from September 2014, the courses are structured in such a way that participants can study while working and make progress in a short period of time. The Integrated Communications module aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. Five Reasons to Study this Course at Chichester 1. Ofsted Outstanding College: inspirational teaching and learning 2. Offering the new CIM qualification portfolio. 3. Tutors are qualified and experienced marketers. 4. Certified CIM accredited study centre and exam centre. 5. Improved opportunities for career advancement. What will I Study? The Integrated Communications module aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognise the importance of integrated marketing communications (IMC) planning, the concept of product and brand management, and outlines the components of the marketing communications mix. How will I be Taught? Active lessons and collaborative working are the cornerstones of the teaching style at Chichester College. You will be encouraged to maximise self-study opportunities using digital resources. How will I be Assessed? The assessment is an assignment submitted to the CIM. What our students say? ‘An excellent tutor, very conscientious and it is clear that she wants us all to succeed’