The Chartered Institute of Marketing (CIM) Diploma in Professional Marketing: Mastering Metrics

Following extensive research, the CIM has developed a new qualification portfolio to meet the demands of employers. Available from September 2014, the courses are structured in such a way that participants can study while working and make progress in a short period of time.The Mastering Metrics module examines the importance of managing marketing data in effective marketing decision making. Five Reasons to Study this Course at Chichester 1. Ofsted Outstanding College: inspirational teaching and learning. 2. Offering the new CIM qualification portfolio. 3. Tutors are qualified and experienced marketers. 4. Certified CIM accredited study centre and exam centre. 5. Improved opportunities for career advancement. What will I Study? The Mastering Metrics module examines the importance of managing marketing data in effective marketing decision making. It presents the role of marketing metrics within the organisation and establishes how an understanding of a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making. It provides an appreciation of how measurement techniques, aligned to business objectives, can establish and determine the effectiveness of marketing activities. How will I be Taught? Active lessons and collaborative working are the cornerstones of the teaching style at Chichester College. You will be encouraged to maximise self-study opportunities using digital resources. How will I be Assessed? The assessment is an assignment submitted to the CIM. What our students say? ‘An excellent tutor, very conscientious and it is clear that she wants us all to succeed’