International Marketing and Business BA (Hons)

International Marketing and Business BA (Hons)

De Montfort University
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Description

About the course

This course links international marketing and business theories with the realities of operating as a marketer in the commercial world, keeping pace with the continuous challenges of operating in a global economy.

  • Accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing.
  • Optional paid placement year offers experience with employers such as IBM, Intel, Audi, VW, HSBC, 3M, General Mills/Green Giant, UBS Global Asset Management, M&S and Siemens
  • Optional study exchange year in Europe or the US…

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Frequently asked questions

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About the course

This course links international marketing and business theories with the realities of operating as a marketer in the commercial world, keeping pace with the continuous challenges of operating in a global economy.

  • Accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing.
  • Optional paid placement year offers experience with employers such as IBM, Intel, Audi, VW, HSBC, 3M, General Mills/Green Giant, UBS Global Asset Management, M&S and Siemens
  • Optional study exchange year in Europe or the USA

The first year introduces the basic principles of business, management, finance and marketing. The second and third years offer a range of marketing and business modules with an international focus.

This course has close links with industry with several of the modules incorporating projects that involve working with live clients, agencies and industry bodies.

We have one of the largest marketing departments in the UK. Our staff include professors of international renown. They contribute to quality teaching, research and consultancy projects. We enjoy excellent relationships with professional bodies.

The depth and breadth of staff expertise allows us to offer a wide range of specialist marketing subjects.

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Key facts

UCAS course code: NNM1

Duration: Three years full-time, four years with a placement

Institution code: D26

Entry and admission criteria

  • Typical offers at 280 UCAS Points for 2012 entry. You need to study at least two subjects at A Level and achieve one grade B or above in one subject
  • Five GCSEs grades A–C including English Language and Maths
  • International Baccalaureate: 28+ Points. We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

International students:

If English is not your first language, we require an English language level of IELTS 6.5 or equivalent.

Teaching and assessment

A range of methods including lectures, tutorials, workshops, e-learning packages, group work and self-directed study. Assessment will include coursework (such as presentations, essays and reports), exams and tests.

You will normally attend around 15 hours of timetabled taught sessions (lectures, tutorials etc) each week, and are expected to undertake at least 15 further hours of independent study to complete project work, research etc as required.

Course modules

First year

  • Financial Decision Making
  • Business Communications and Creativity
  • An Introduction to Entrepreneurship and Enterprise
  • Understanding Organisations
  • Principles of Marketing
  • Marketing Information and Decision Making

Second year

  • European Business Issues
  • International Marketing
  • Brand Management

Third year

  • Global Marketing Strategies
  • Strategic Marketing Management
  • International Marketing Project

Second and third year options include:

  • e-Marketing
  • Marketing Communications
  • Advertising and Promotion
  • Interactive and Direct Marketing
  • International Accounting
  • International HRM
  • Services Marketing
  • Customer Management.

Programme/Module Information Handbooks:

International Marketing and Business BA (Hons)|

Industry links and professional accreditation

A Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner

Work experience and placements

Optional paid placement year offers invaluable professional experience.

Graduate careers

This course develops highly employable graduates sought after by companies who now need a global understanding. Recent graduates can be found in many global companies including Dulux, Ricoh, L’Oreal, IBM, Warner Bros, WalMart/ Asda and Grey Worldwide Middle East.

Fees and funding

UK/EU Fees: £9,000

International Fees: £10,750

Learn more about fees and funding information|

Facilities

Our new £35 million building offers state-of-the-art teaching and computer lab facilities.

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