E-Commerce Series
Description
This course provides an introduction to e-commerce and how it relates to a user's company.Syllabus
YOUR E-BUSINESS
E-Commerce: Your E-Business provides an introduction to e-commerce and how it relates to a user's company.
- E-Commerce and Your Company
Future Directions
Where You Are and Where You're Going
Building Resources
Marketing and Management
GETTING STARTED
E-Commerce: Getting Started explains what users need to start converting their companies into e-businesses.
- Benefits of E-Commerce
- Defining E-Commerce
- Your Domain
- Internet Mechanics
- Initial Operation Issues
INFLUENCES ON E-COMMERCE
E-Commerce: Influences on E-Commerce provides an introduction to Internet stock and the influence…
Frequently asked questions
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Syllabus
YOUR E-BUSINESS
E-Commerce: Your E-Business provides an introduction to e-commerce and how it relates to a user's company.
- E-Commerce and Your Company
Future Directions
Where You Are and Where You're Going
Building Resources
Marketing and Management
GETTING STARTED
E-Commerce: Getting Started explains what users need to start converting their companies into e-businesses.
- Benefits of E-Commerce
- Defining E-Commerce
- Your Domain
- Internet Mechanics
- Initial Operation Issues
INFLUENCES ON E-COMMERCE
E-Commerce: Influences on E-Commerce provides an introduction to Internet stock and the influences that drive up stock value.
- Moving E-Business Forward
- Internet Stock
- Increasing Stock Value
- Building a Presence
- Approaching the Market
KILLER APPS
E-Commerce: Killer Apps provides an introduction to killer apps and the twelve steps needed to create them for a company.
- What Are Killer Apps?
- Rules for Building Killer Apps
- The Rest of the Rules
- Land Mines to Avoid
- Other Potential Problems
- Protecting Yourself: An Action Plan
DEVELOPING YOUR E-BUSINESS
E-Commerce: Developing Your E-Business provides an overview of virtual corporations and some of the things to avoid when creating one.
- The Virtual Corporation
- Transferring Information
- Laws of E-Commerce
- Considering Your Options
- Looking to the Future
REAL-TIME AND DATA MINING
E-Commerce: Real-Time and Data Mining provides an introduction to two resources available in e-commerce: real-time systems and data mining.
- Real-Time Systems
- How Real-Time Can Work for You
- The Data Mining Process
- Benefits of Data Mining
- Collecting and Analysing Data
LOWERING YOUR BUSINESS COSTS
E-Commerce: Lowering Your Business Costs provides an overview of ways to decrease e-business costs by automating the supply chain and hiring virtual employees.
- The Supply Chain
- Automating the Vendor Flow
- Automating the Customer Flow
- The Virtual Workforce
- Managing Your Virtual Employees
- Strategies and Solutions
CUSTOMER SERVICE AND PAYMENT
E-Commerce: Customer Service and Payment provides an overview of the customer service and payment resources available for an e-business.
- The Call Centre
- Other Customer Service Concerns
- Payment Types
- Payment Systems
- Payment Security
MARKETING YOUR E-BUSINESS
E-Commerce: Marketing Your E-Business explains how to develop a marketing plan for an e-business.
- Identifying Your Customers
- Developing a Marketing Plan
- Affiliate Marketing
- Marketing Models
- Other Marketing Examples
ADVERTISING ON THE INTERNET
E-Commerce: Advertising on the Internet provides an overview of the forms of advertising available on the Internet.
- Internet Promotion
- Finding Your Customers
- Designing Your Ads
- Drawing Customers to Your Site
- Looking to the Future
BUILDING MARKETING STRATEGY
E-Commerce: Building Marketing Strategy provides an overview of marketing options available to an online business, such as data mining and external promotion.
- External Marketing
- The Road Show
- Public Relations and Investor Relations
- Data Mining and Marketing
- Extracting and Analysing the Data
RESOURCE PLANNING
E-Commerce: Resource Planning provides an overview of the resources and standards that need to be considered when preparing a strategy for an online business.
- Your E-Commerce Strategy
- E-Commerce Risks
- Knowledge Management
- Changes in Technology
- New Opportunities
MANAGING YOUR E-BUSINESS
E-Commerce: Managing Your E-Business explains ways to reduce costs and ensure the continued success of an online business.
- Reducing Costs
- Leveraging Your Assets
- Encouraging Repeat Customers
- Influences on Your E-Business
- Other Issues to Keep in Mind
Qualifications
Qualification: Printable Transcript
On completion of this course you may print a transcript off as evidence of your progression throughout the course.Requirements for Entry
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Study Options
If you do not have Internet access, or would prefer to study this course via the traditional paper/postal based study method, you can find more information on the course by clicking on the link below.
Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 40 hrs.
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