Marketing Communications

Product type

Marketing Communications

Elearn UK
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Description

Is marketing communications essentially just to do with sales and profits and activities such as advertising? Certainly, you learn in this course that sales and profits, together with the tools and techniques of advertising, are important considerations and tools of marketing communications.

Virtually all organisations at some time need effective marketing communications. This need cuts across different types of organisations from profit seekers to not-for-profit organisations, across different types of situations and problem areas such as the need, say, to minimise adverse publicity through to the need to increase public donations. And it encompasses the relatively small local company throu…

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Is marketing communications essentially just to do with sales and profits and activities such as advertising? Certainly, you learn in this course that sales and profits, together with the tools and techniques of advertising, are important considerations and tools of marketing communications.

Virtually all organisations at some time need effective marketing communications. This need cuts across different types of organisations from profit seekers to not-for-profit organisations, across different types of situations and problem areas such as the need, say, to minimise adverse publicity through to the need to increase public donations. And it encompasses the relatively small local company through to the major multi-nationals operating on a global basis.

Effective marketing communications has become even more important to organisations, but at the same time, more complex and difficult to plan.

Syllabus

Unit 1: Marketing Communications: Nature, Purpose and Process

  • Introduction
  • Objectives
  • Exchange Processes and Marketing Communications
  • Marketing Communications Mix
  • Managing and Planning Marketing Communications: Key Tasks
  • Communication Theory: Models of Communication
  • Buyer Information Processing
  • Factors Affecting Buyer Information Processing
  • Summary
  • Further Reading

Unit 2: Advertising

  • Introduction
  • Objectives
  • What is Advertising?
  • Theories and Models
  • Message Design
  • Media Planning
  • Elements of Media Planning
  • Concepts and Techniques in Media Planning
  • Evaluating and Controlling Advertising
  • Summary
  • Further Reading

Unit 3: Sales Promotion and Personal Selling

  • Introduction
  • Objectives
  • Overview of Sales Promotion
  • How Sales Promotion Works
  • A Strategic Approach
  • Sales Promotion Methods
  • Other Issues in Sales Promotion
  • Personal Selling
  • Sales Force Management
  • Summary
  • Further Reading

Unit 4: Sponsorship, Public Relations, Direct Marketing and Interactive Tools

  • Introduction
  • Objectives
  • Public Relations
  • Nature, Purpose and Uses
  • PR Methods
  • Conventional PR Tools
  • Newer PR Tools
  • Planning and Managing PR
  • Sponsorship
  • Types of Sponsorship
  • Planning and Managing Sponsorship
  • Direct Marketing and Interactive Communications
  • Direct Marketing
  • Methods of Direct Marketing
  • Future of Direct Marketing
  • Interactive Marketing Communications
  • Summary
  • References
  • Further Reading

Unit 5: Planning Marketing Communications

  • Introduction
  • Objectives
  • Integrated Marketing Communications
  • What does an Integrated Approach Mean?
  • Advantages of Integration
  • Problems in Achieving an Integrated Approach
  • Achieving Integration
  • Marketing Communications Planning Framework
  • Applying the Framework
  • A Concluding Note
  • Summary
  • Further Reading

Unit 6: Further and Future Issues

  • Introduction
  • Objectives
  • Ethical Issues in Marketing Communications
  • What is Ethical?
  • Schools of Thought in Business Ethics
  • Criticisms of Marketing Communications Ethics
  • Internal Marketing Communications
  • Growth of Internal Marketing
  • Uses of Internal Marketing Communications
  • Planning and Implementing Internal Marketing Communications
  • Communications Industry
  • Agencies in the Industry
  • Industry Regulations: Issues and Concerns
  • International Marketing Communications
  • Coping with a Different Environment
  • Standardisation Versus Adaptation
  • Growth of a Global Industry
  • Summary
  • Further Reading

For a more detailed syllabus on this course, click here

Sample Course Materials

Please click on the logo below to view a few sample pages of the course materials we provide. Whilst this is only a few sample pages, we do hope that it will give you some idea of the quality of the materials we provide. If you have anymore queries in relation to the course materials, please feel free to contact one of our friendly course advisors who will be more than happy to deal with any queries that you may have.

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Qualifications

On completion of your course, you will receive the dual award:

Award 1 is issued by Stonebridge Associated Colleges: Marketing Communications Diploma

Marketing Communications Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Award 2 is issued by our Awarding Body: Level 4 Marketing Communications Award

At the end of this course successful learners will also receive a Level 4 NCFE Award Certificate of Achievement. Our course has been accredited under our NCFE IIQ Licence and the course measurable learning outcomes have been benchmarked at Level 4 (using Ofqual’s Qualification and Credit Framework (QCF) level descriptors) to allow you to consider the depth of study, difficulty, and level of achievement involved.

This award has been designed by Stonebridge Associated Colleges to meet specific learners' or employers' requirements. Accreditation by NCFE is a guarantee of quality. It means that this learning programme has been scrutinised and approved by an independent panel of experienced educational professionals and is quality audited biannually by NCFE.

To view a sample of the NCFE Certificate of Achievement, please click here.

To view a sample of the NCFE Candidate Unit Summary, please click here.

What is NCFE

NCFE is the UK's longest established awarding body, recognised as a highly professional and responsive organisation, committed to maintaining excellent customer service and a friendly approach.

NCFE is recognised as an awarding body by the qualification regulators ('regulators') for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland.

Accreditation by NCFE is a guarantee of quality. It means that the college has been inspected and approved by an independent and experienced education professional and is quality audited biannually by NCFE. The centre delivering the programmes has been licensed by NCFE on the basis of its own quality systems. At the end of an accredited course, successful learners will also receive an NCFE Award certificate of achievement.

For more information on this award, click here

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Study Options

In order to offer our students the most convenient and flexible distance learning courses, Stonebridge Associated College offers you the option to study for your course via two methods:

  • 1. Via the traditional paper-based method.
  • 2. Through the online method via ElearnUK.

If you do not have Internet access, or would prefer to study this course via the traditional paper/postal based study method, you can find more information on the course by clicking on the link below.

Stonebridge Prices

Studying by Post. If you would like to pay by instalments, we do offer an affordable interest free payment plan scheme which allows you to spread the cost of your course over a number of months. However, to use this option you will need to study for your course using the traditional paper-based method. For more information on our payment plans please visit our website at www.stonebridge.uk.com

The reason why the course fee is less if you choose to study online, is because with online study there are no costs associated with postage and printing etc. and thus we are able to offer the course at a reduced rate.

The total amount payable over the term's period, is no more than the total cash price of the course.
(APR = 0%). Written quotations are available on request.

Study Hours

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 108 hrs.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.