MSc Brand Leadership

Overview

Your life in branding starts here.

Welcome to the world's first postgraduate course in brand leadership.

This unique programme is the perfect springboard for a career in branding.

Over 90% of our graduates have great jobs as brand leaders.

36% are working in top London brand consultancies. Another 18% are in other brand consultancies around the world.

A further 27% are building careers in big branded businesses. And 9% are running their own businesses.

Please click to access the MSc Brand Leadership Course Brochure.

Seven Special Features

Now entering its third year, there's still no other Masters programme quite like this:

• The course is created and taught jointly by university and business people
• Working in a team, you'll do a real, in-depth brand project for a real client
• You'll create your own personal brand, to kick-start your career
• Throughout the year, you get to visit top agencies and branded companies
• You get your own personal mentor who's a senior practitioner
• You'll get masterclasses with experts in social branding, brand valuation, culture change and innovation
• You may get the chance of work experience in a brand consultancy or brand agency.
  

Working With Business

You'll be learning directly from the world-leading brand consultancy Wolff Olins, and Britain's biggest advertising agency, AMV.BBDO.

You'll also have the chance to work with top businesses. Our business partners include Adnams, AXA, Faber & Faber, First Direct, Interbrand, Saffron, Siegel+Gale, VentureThree and Zopa.

Who Should Apply?

If you want to be a brand leader, this is for you. You may be:

• A graduate in business or economics, or
• Someone with three or more years' experience in marketing or strategy work.

Whatever your background, you must be ambitious, creative and fascinated by brands.

Scholarships are now available - apply by 1st March 2013

Find Out More

• Join our Brand Leadership LinkedIn group
• See much more on our Brand Leadership YouTube and Brand Leadership Flickr channels.
  

Come and visit us

• If you would like to meet the brand leadership team, have a chat about the course or talk to some of our current students please email nbs@uea.ac.uk and we will arrange a date for you to visit us at Norwich Business School.
• Alternatively if it is easier we could arrange for you to meet our Professional Course Director, Robert Jones at UEA London.
  
  To read more about issues on branding, visit our blog and read about Branding in Films, 2012 - the year brands went stratospheric, or the Olympic Ugly Duckling Logo.
  

Chartered Institute of Marketing

This degree has been approved and accredited by the Chartered Institute of Marketing (CIM) to provide direct entry onto the CIM's Professional Diploma in Marketing.

Course Organiser

Mr Peter Schmidt-Hansen

Key Information

• Course Code:DNT1N560101
• Duration:1 Year
• Attendance:Full Time
• Award:Degree of Master of Science

• Overview
• Why Choose Us
• Requirements
• Course Profile
• Fees and Funding
• Apply
• Alumni
• MSc Brand Leadership Yearbook

Overview

Your life in branding starts here.

Welcome to the world's first postgraduate course in brand leadership.

This unique programme is the perfect springboard for a career in branding.

Over 90% of our graduates have great jobs as brand leaders.

36% are working in top London brand consultancies. Another 18% are in other brand consultancies around the world.

A further 27% are building careers in big branded businesses. And 9% are running their own businesses.

Please click to access the MSc Brand Leadership Course Brochure.

Seven Special Features

Now entering its third year, there's still no other Masters programme quite like this:

• The course is created and taught jointly by university and business people
• Working in a team, you'll do a real, in-depth brand project for a real client
• You'll create your own personal brand, to kick-start your career
• Throughout the year, you get to visit top agencies and branded companies
• You get your own personal mentor who's a senior practitioner
• You'll get masterclasses with experts in social branding, brand valuation, culture change and innovation
• You may get the chance of work experience in a brand consultancy or brand agency.
  

Working With Business

You'll be learning directly from the world-leading brand consultancy Wolff Olins, and Britain's biggest advertising agency, AMV.BBDO.

You'll also have the chance to work with top businesses. Our business partners include Adnams, AXA, Faber & Faber, First Direct, Interbrand, Saffron, Siegel+Gale, VentureThree and Zopa.

Who Should Apply?

If you want to be a brand leader, this is for you. You may be:

• A graduate in business or economics, or
• Someone with three or more years' experience in marketing or strategy work.

Whatever your background, you must be ambitious, creative and fascinated by brands.

Scholarships are now available - apply by 1st March 2013

Find Out More

• Join our Brand Leadership LinkedIn group
• See much more on our Brand Leadership YouTube and Brand Leadership Flickr channels.
  

Come and visit us

• If you would like to meet the brand leadership team, have a chat about the course or talk to some of our current students please email nbs@uea.ac.uk and we will arrange a date for you to visit us at Norwich Business School.
• Alternatively if it is easier we could arrange for you to meet our Professional Course Director, Robert Jones at UEA London.
  
  To read more about issues on branding, visit our blog and read about Branding in Films, 2012 - the year brands went stratospheric, or the Olympic Ugly Duckling Logo.
  

Chartered Institute of Marketing

This degree has been approved and accredited by the Chartered Institute of Marketing (CIM) to provide direct entry onto the CIM's Professional Diploma in Marketing.

Course Organiser

Mr Peter Schmidt-Hansen

Why Choose Us?

A unique course…

Recognised as the first postgraduate course in brand leadership. It's a pioneering collaboration between university and business.

You'll be part of a small cohort of highly motivated students from all over the world.

Learning is informal and interactive, with a mix of academic and practitioner teachers.

And we'll help you market yourself, by building your own personal brand and your own network of branding professionals.

At a leading-edge business school…

Norwich Business School is one of the country's fastest-growing business schools, running pioneering courses like our MBA Strategic Carbon Management.

You'll get to work in one of the most modern business school buildings in the UK: the Thomas Paine Study Centre, opened in 2010.

Norwich Business School believes in a fantastic learning experience, in helping you make fast progress in your career, and in giving you a lifelong passion for learning and creativity.

In all our courses, we help you build your confidence, with lots of practice at teamwork, communication and leadership skills.

Taught by experienced staff, experts in their field…

Robert Jones - Visiting Professor and Professional Course Director

Peter Schmidt-Hansen - Course Leader and Lecturer

In an exciting university…

UEA's motto is 'do different', and this course is a great example of that philosophy.

The 2010 National Student Survey rates UEA as one of the top mainstream UK universities for student satisfaction.

You'll be working on a beautiful campus, full of award-winning modern architecture, with the amazing Sainsbury Centre for Visual Arts and the biggest indoor sports centre in Britain.

Entry Requirements

The experience you bring

This course is designed for people with some experience of the subject, either in their first degree, or in working life. We'll help you build on your existing knowledge and prepare you for a successful career in branding.

For that reason, we ask you to be either:

• a new graduate who's studied business, management or economics, with at least 25% of your overall degree in one of these three subjects, or
• a graduate in any subject, with three or more years' experience in marketing or strategy work.

Either way, you must have a good degree: an upper second class honours degree (2:1) or its international equivalent. If you're applying but haven't yet completed your degree, please send us an official copy of your most recent marks statement. Please make sure that you include details of the marking system that your university uses.

If you are applying and you have not yet completed your degree, please send us an official copy of your most recent marks statement. When you send us your marks statement, please make sure that you include details of the marking system that your university uses.

Getting to know you

To help decide if the course is right for you, we ask you to submit a written statement with your application, setting out why you want to do this course, and why you're passionate about branding.

We'll ask applicants who meet our requirements to take part in a phone interview with our professional course director, Robert Jones. He'll be looking for enthusiasm about, and some knowledge of, brands.

Students for whom English is a foreign language If English isn't your first language

We welcome applications from students whose first language is not English or those whose degree was not taught in English. To ensure such students benefit fully from postgraduate study, we require evidence of proficiency in English. We also will require a certain standard to be achieved on the written element of the test. Our usual entry requirements are as follows:

• IELTS: 7.0 overall (minimum 6.5 in all components)
• TOEFL: Internet-based score of 98 overall (minimum 20 in listening, 21 in writing ; 21 in reading and 22 in the speaking components)
• PTE: 70 overall (minimum 62 in all components)
  

In certain circumstances we may require you to complete a Pre-Sessional English for Academic Purposes course prior to beginning your programme. This course may be taken at our INTO Language Learning Centre.

Course Profile

Disclaimer Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules and regular (five-yearly) review of course programmes. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, there will normally be prior consultation of students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff or sabbatical leave. Where this is the case, the University will endeavour to inform students.

• Year 1

Compulsory Study (180 credits)

Students will select 180 credits from the following module(s).

Name Code Credits Semester

Brand Now

To give students an up-to-the-minute understanding of what brands are, and how they can drive businesses, so that students are intellectually equipped to lead branding work in an organisation or a consultancy. Find out more >> NBS-MA71-A-SEM1 20 Semester 1

Brands and Strategy

This module is designed to familiarize students with contemporary strategic brand management theory and practice. The focus of the course is on learning brand and brand related concepts (e.g. brand equity and brand extension) and an understanding on how organizations can invest in building strong brand image and equity. Strong emphasis will be placed on a) psychology and customer-based conceptualisation of brand; b) holistic approach to brand building, instead of pure marketing-communication based approach; c) combination of both most recent academic brand research and contemporary branding practice. Find out more >> NBS-MA73-A-SEM1 20 Semester 1

Brands in Action

To give student a wide range of models, techniques and tools ' and in-depth experience and practice ' so they can run a branding project.Find out more >>

NBS-MA70-B-SEM2 20 Semester 2

Brands, Society and Culture

This module is concerned with understanding the relationship between brands and society and, by drawing on the expertise of other Schools at UEA, it brings a wide range of perspectives from the social sciences. ' What are the economic underpinnings of brands? ' What insights come from behavioural economics on how people really make decisions? ' How do products acquire symbolic properties? ' What is semiotics? ' How are brands created in non-business activities (e.g. politics)? ' What legal protection exists for brands? ' What is connection between celebrities and branding? ' To what extent are political and social issues understood through brands? Find out more >>

NBS-MA88-B-SEM2 20 Semester 2

Consumer Brand Behaviour

The aim of this module is to give students an understanding of the individual, social and cultural influences on consumer decision making and how brands can use these to their advantage. Find out more >>

NBS-MA84-B-SEM2 20 Semester 2

Dissertation

To give students experience of research, new thinking and writing, which will give them a substantial intellectual foundation for their work as practitioners ' or enable them to continue their academic work beyond their MScFind out more >>

NBS-MA8X-B-SEM2 40 Semester 2

Innovation and Organisational Transformation

The aim of this module is to explore the relationships between innovation and change in organisations, on the one hand, and brand management and leadership, on the other. It is widely argued that the survival and growth of individuals, businesses, cities and whole nations increasingly relies on their capacity to develop not only new products, services and processes, but also new organisational structures, new cultural forms and new ways of life. This module will examine the challenge of managing novelty across this broad terrain and the role which brands and branding can play. Find out more >>

NBS-MA81-A-SEM1 20 Semester 1

Understanding Research for Brand Leadership

The aim of this module is two-fold: preparing students to undertake a rigorous MSc dissertation research project and equipping them with the research acumen for brand leadership. Find out more >>

NBS-MA8Y-A-YEAR 20 Semesters 1 & 2

Fees And Funding

Fees for the academic year 2013/2014 will be:

• UK/EU/International Students: £16,000

International applicants from outside the EU may need to pay a deposit.

Living Expenses

Approximately £7,500 living expenses will be needed to adequately support yourself.

Scholarships and Funding

The following MSc Brand Leadership scholarships may be offered to Home/EU and overseas students:

2 x £8,000 scholarships to be awarded to Home/EU students

2 x £8,000 scholarships to be awarded to Overseas students

Closing date for scholarship applications is 28th February 2013

In addition scholarships of £1,000 are available for all UEA alumni. Scholarships of £3,000 are available for all students who have previously graduated from Norwich Business School, either in Norwich or London.

There are also 4 x £4,000 bursaries available to candidates who already hold an offer for the Brand Leadership programme. To be considered for a bursary you must have emailed us by 30th June 2013.

How to apply for a scholarship

To apply for any of the above scholarships, please send us a 750-word statement describing yourself as a brand and what you will contribute to the cohort of the 2013 Brand Leadership programme. Please email your 750-word statement to scholarshipsnbs@uea.ac.uk. If you apply for a scholarship and are unsuccessful, you will automatically be considered for a bursary.

Other scholarship information:

Scholarship applications will only be considered from candidates who already hold an offer of a place on the Brand Leadership programme.

The deadline for submitting a scholarship application is 28th February 2013

Scholarship applicants will be informed whether they have been successful by the end of August 2013.

Successful scholarship applicants will have the amount awarded deducted from their tuition fee once they have registered for the course.

A student who is awarded a scholarship will not be eligible for a bursary, if one has already been awarded. A student can only accept one scholarship or bursary.

How to apply for a bursary

If you have applied for a scholarship and are unsuccessful in your scholarship application, we will use the same 750-word case to consider you for a bursary. However, if you are only applying for a bursary, please send us a 500-word statement outlining how you would contribute to the 2013 Brand Leadership cohort. Please send your 500-word statement to scholarshipsnbs@uea.ac.uk

Applicants who are offered a bursary will have the amount deducted from their tuition fee once they have registered for the course.

Please note: you must add your application number to any scholarship or bursary application.

Find out more about other scholarships, funding and bursaries.

Contact Us

For further information regarding scholarships please contact:

Email: nbs.pgt.admiss@uea.ac.uk

Tel: +44 (0) 1603 592302 or +44 (0) 1603 597230

Apply

Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University. You can apply online.

Important Information

MSc Brand Leadership personal statement

Please note that when submitting your application for MSc Brand Leadership you should pay particular attention to your personal statement.

You must make sure that you submit a statement of not less than 500 words stating:

why you want to be a brand leader? why branding matters to you? why you want to build a career in branding? and the contribution you want to make to the future of branding? You may continue on a separate sheet if necessary and attach this with your application form.

If you have any queries please contact the admissions team on the details below.

Curriculum Vitae

We strongly encourage you to submit your curriculum vitae with your application form to help support your application.

Contact us

To request further information & to be kept up to date with news & events please use our online enquiry form.

If you would like to discuss your individual circumstances prior to applying please do contact us:

Postgraduate Admissions Office
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk

International candidates are also encouraged to access the International Students section of our website.

Further Information

To request further information & to be kept up to date with news & events please use our online enquiry form.

2012 Brand Leadership Alumni Event

Brand leadership students past, present and future got together at UEA London on 20th August for an evening of lively debate and much fun! Current students showcased their research work to invited guests from the world of branding and Professor TC Melewar from Brunel University gave us an insight into his research on Corporate Branding.

It was great to see so many of our alumni at the event, most of them working in top London agencies. This is set to become an annual event which will go from strength to strength.

Brand Leadership Yearbook 2011/2012

Brand Leadership Yearbook 2010/2011

Brand Leadership Yearbook 2009/2010

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Entry Requirements

The experience you bring

This course is designed for people with some experience of the subject, either in their first degree, or in working life. We'll help you build on your existing knowledge and prepare you for a successful career in branding.

For that reason, we ask you to be either:

• a new graduate who's studied business, management or economics, with at least 25% of your overall degree in one of these three subjects, or
• a graduate in any subject, with three or more years' experience in marketing or strategy work.

Either way, you must have a good degree: an upper second class honours degree (2:1) or its international equivalent. If you're applying but haven't yet completed your degree, please send us an official copy of your most recent marks statement. Please make sure that you include details of the marking system that your university uses.

If you are applying and you have not yet completed your degree, please send us an official copy of your most recent marks statement. When you send us your marks statement, please make sure that you include details of the marking system that your university uses.

Getting to know you

To help decide if the course is right for you, we ask you to submit a written statement with your application, setting out why you want to do this course, and why you're passionate about branding.

We'll ask applicants who meet our requirements to take part in a phone interview with our professional course director, Robert Jones. He'll be looking for enthusiasm about, and some knowledge of, brands.

Students for whom English is a foreign language If English isn't your first language

We welcome applications from students whose first language is not English or those whose degree was not taught in English. To ensure such students benefit fully from postgraduate study, we require evidence of proficiency in English. We also will require a certain standard to be achieved on the written element of the test. Our usual entry requirements are as follows:

• IELTS: 7.0 overall (minimum 6.5 in all components)
• TOEFL: Internet-based score of 98 overall (minimum 20 in listening, 21 in writing ; 21 in reading and 22 in the speaking components)
• PTE: 70 overall (minimum 62 in all components)
  

In certain circumstances we may require you to complete a Pre-Sessional English for Academic Purposes course prior to beginning your programme. This course may be taken at our INTO Language Learning Centre.