International Marketing

Prepares you to handle environmental, cross cultural and political risks that are involved in international marketing. Suitable for students who want to work in marketing and media-related organisations.

Watch the video here, or access the 'interactive' tab to view at a larger size and see any alternative films playOverviewVideo('/prospectus/images/home.jpg','http://podcast.ulcc.ac.uk/accounts/kings/KCL_Marketing/Kings_College_Management_Course.flv','true','details_23'); KEY BENEFITS

• Unrivalled location,in the heart of London, allows students access to several multinational corporations.
• Some possibilities of internships with an international company.
• Close links and regular speakers from industry give students insights and up-to-the minute knowledge of the subject area.

PURPOSEPrepares you to handle environmental, cross cultural and political risks that are involved in international marketing. Suitable for students who want to work in marketing and media-related organisations.

DESCRIPTIONThis programme is delivered by a group of world-renowned scholars, with expertise and practical experience in international marketing. It is highly international, with faculty from over ten countries and a diverse student body from all regions of the world.

The programme provides a stimulating learning environment using various techniques to link theoretical knowledge to good business practice. You will have the chance to pursue your own interests via a selection of modules and dissertation topics. Our objective is to develop talent and provide you with the global marketing capabilities required for business success.

After completing a series of core modules students may pursue electives in a range of areas including international business negotiations; consumption, markets and culture; international marketing communications and marketing and new technologies.