Social Media Blueprint for Business

Accredited by the Charetered Institute of MArketers

This Social Media Blueprint for Business class will give you the necessary kick-start to use social media effectively for yourself or for your business. Each module covers a topical aspect of social media and you will get related assignments to help you develop your company’s social media presence. The Social Media Blueprint for Business class is not just a set of lectures. This class is very much hands on and you’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy.
Love Social Media Training offers you social media training courses in multiple cities: London, Glasgow, Manchester, and onsite wherever you are in the UK and Europe. Our instructors are chosen on the basis of their capability to deliver industry-related expertise and a wealth of knowledge to give you a rich experience in Social media tools and practices.
Love Social Media Training provides you high quality social media marketing training and ensures that it is a pleasure for you to attend and learn with us. We also offer you free of charge retake of the sessions, within 6 months of your first day of training, if there’s something you forget or just need refreshing. Thats the Love Social Media “Guarantee of Learning”.
All classes at Love Social Media Training begin at 9.30 in the morning and continue till 4.30pm. Lunch and refreshments included in the price. Enrol now in one of the best Social Media training courses!

Module 1 – Social Media objectives and strategy
• Social Media 101 – a quick overview of the leading social media networks
• Develop a social media strategy for your business
• Integrate social media into your current communication plans
• Guidance on the codes of ethics and methods of online engagement
• Understand the legal constrictions of engaging in social media activity
• Resourcing your social media activity effectively
Module 2 – Social Media listening
• Obtain a picture of your current web presence, brand preference and online reputation
• How to listen online to your competitors, your clients and other stakeholders
• How to listen to online conversation within your industry to stay on top of the trends
• Where to listen: forums, blogs, social media networks, mainstream media, comment sections, message boards and consumer review sites.
• How to find your top 10 of most influential bloggers across your market and how to engage with them
Module 3 – Optimising your social media profile
• Selecting the social networks that are relevant to your business
• Maximising the effectiveness of your profile pages (personal and business) on your various social networks
• Techniques for optimising your personal and business profile for best results
• Guidance on how to grow your community networks of friends, followers, contacts
Module 4 – Blogging
• Creating your business blog: your first step to social media success
• Overview of blogging platforms and which one to use under which circumstances
• Setting up your business blog, establish a network, develop your content calendar and manage and moderate comments
• What to do before you launch your blog to maximise the SEO of your blog
• Writing your first blog post – tips and tricks
• Launching your new business blog – when, where, how
Module 5 – Spreading your viral content
• Promoting your blog posts to engage readership and to drive traffic to your web site
• Connecting your blog with other networks like linkedin, facebook and twitter
• How to use bookmarking sites (Delicious, Stumbleupon) to widen the reach of your blog
• How to use micro-blogging sites like Tumblr to widen your blog distribution
• Re-purposing your blog posts to increase virality of your blog content
• How to use email as a notification tool for new blog updates
Module 6 – Video/Photo/Presentation sharing
• Understanding the power of sharing video/photo and presentations in social media
• Overview of the leading video/photo and presentation sharing sites
• Video production: How to creatively produce your own B2B online video content
• Branded channels: Creating and customising a branded channel on YouTube
• Photo galleries: How to creatively produce your own B2B photo galleries and share them on flickr and Photobucket
• How to use Slideshare to support your blogging strategy and share other content
Module 7 – Your first social media campaign
• The key elements of a successful social media campaign
• Compelling multimedia: Integrating branded video, apps and other interactive content to supercharge your social media
• Social Media advertising: Detailed guidance on all paid-for advertising options available on LinkedIn, Facebook, Youtube and other relevant social media networks
• Events: Promotion of corporate events, industry seminars and briefings via LinkedIn, Facebook, Twitter
• How to run successful B2B blogger events and blog in tandem with traditional media events
Module 8 – Social Media Measurement
• Traffic management: Using Google analytics to track web traffic and page views
• Search performance: How to measure impact in search engines
• How to compare relative levels of blog influence and measure the success of your own corporate blogging
• Tracking the effectiveness of Twitter campaigns – from measuring click-throughs and Twitter influence to the success of your own Twitter page
• Video metrics: What makes a great video campaign and how to track campaigns across numerous video sharing sites
• Facebook Insights: How to track the effectiveness of your branded Facebook page

Participants who want to enrol on this course should bring their laptops that are able to
connect to WiFi. You must have a keen interest in getting to know abut the social media platforms and how to apply them