Making Good Copy Great

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Making Good Copy Great

Hemsley Fraser
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Description

Overview

Course duration: 1 day.

One of the hardest skills in journalism is editing your own work. This course develops delegates' personal style and shows them how to use an objective eye on their copy.

Is it right for me?

Writers who have been writing for a while but wish to improve their style and want to add depth, humour, sophistication or general overall quality.

What will I learn?

By the end of this intensive course, you will be able to:

  • Employ and reinforce the skills needed to become the best writer you can be
  • Move the reader, shock the reader, amuse the reader, tell a story and generally entertain the reader
  • Work with your own writing: delegates are asked to…

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Didn't find what you were looking for? See also: Copy-editing, Web Accessibility, Digital Publishing & Editing, Web Analytics, and Publishing.

Overview

Course duration: 1 day.

One of the hardest skills in journalism is editing your own work. This course develops delegates' personal style and shows them how to use an objective eye on their copy.

Is it right for me?

Writers who have been writing for a while but wish to improve their style and want to add depth, humour, sophistication or general overall quality.

What will I learn?

By the end of this intensive course, you will be able to:

  • Employ and reinforce the skills needed to become the best writer you can be
  • Move the reader, shock the reader, amuse the reader, tell a story and generally entertain the reader
  • Work with your own writing: delegates are asked to bring examples of their work with them

Pre-course Activity

Bring along to the course a feature that you are pleased with and/or one that troubled you (if you do not write features, bring along a piece of your writing).

What will it cover?

Evaluate what Makes Good Copy

  • Why detail always improves things
  • Honing an individual style
  • Asking the right questions
  • Writing as you speak and conveying tone

Specific Skills for Different Copy

  • Writing humorous pieces
  • Introducing opinion into your copy
  • The different types of intros
  • Going out with a bang and finishing on a high

Finish Touches and Improving the Piece

  • How to polish your own writing
  • Identifying the strengths in your own style
  • Structuring techniques which help style
  • Cutting quantity while retaining quality

Further courses to consider

CSE-NM: News Masterclass

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.