Marketing Communications
Starting dates and places
Description
Overview
Course duration: 2 days.
This two-day course is designed for people who want to perfect or increase their knowledge of the communications mix. Dealing with both above and below the line communications in addition to planning and measurement tools, this course offers a truly holistic view of marcomms.
Is it right for me?
Ideally suited to all those who are involved in the planning, development or implementation of the communications strategy. This includes above and below the line media, digital and paper based. It is particularly beneficial in giving the overview of the media landscape and identifying the benefits of and integrated approach to marketing communications.
…Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
Overview
Course duration: 2 days.
This two-day course is designed for people who want to perfect or increase their knowledge of the communications mix. Dealing with both above and below the line communications in addition to planning and measurement tools, this course offers a truly holistic view of marcomms.
Is it right for me?
Ideally suited to all those who are involved in the planning, development or implementation of the communications strategy. This includes above and below the line media, digital and paper based. It is particularly beneficial in giving the overview of the media landscape and identifying the benefits of and integrated approach to marketing communications.
What will I learn?
By the end of this practical course you will be able to:
- Understand the interaction of the communications mix.
- Know how the communications process works.
- Use the appropriate communications tools.
- Integrate electronic media into the mix.
- Use above, below and through the line effectively.
- Get the best value from the communication spend.
Pre-course Activity
Please bring along to the course examples of your company's communications.
What will it cover?
Undertaking a Marketing Communications Audit
- The key elements of the audit
- Reviewing the marketing communications plan from the key stakeholders point of view
- Stages in the development of the communications plan
- Sources of strategy
The Communications Process
- The communications mix
- Using digital and conventional media
Communications Development Framework
- A structure for planning and implementing marketing communications
- Media and creative choices
Media Choice
- Media neutral planning
- Understanding the changing media landscape
- Using social media, blogs and twitter
Creative and Media Strategy
- Getting the creative strategy right
- Matching the medium and the message
- Creating the media campaign
The Importance of Brand
- Understanding brand equity and brand positioning
- The power of the brand
- Building brand loyalty
Integrated Marketing Communications
- The benefits of an integrated communications strategy above, below, through andon the line
Reviewing Creative Proposals
- Understanding what makes effective creative work
- Feeding back positively to creative people
Budget Setting and Control
- Managing the budget
- Setting the time scales and responsibilities
Communication Plan Evaluation
Communications Audit
Share your review
Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.