Marketing Communications

Level
Total time

Marketing Communications

Hemsley Fraser
Logo Hemsley Fraser

Need more information? Get more details on the site of the provider.

Starting dates and places

There are no known starting dates for this product.

Description

Overview

Course duration: 2 days.

This two-day course is designed for people who want to perfect or increase their knowledge of the communications mix. Dealing with both above and below the line communications in addition to planning and measurement tools, this course offers a truly holistic view of marcomms.

Is it right for me?

Ideally suited to all those who are involved in the planning, development or implementation of the communications strategy. This includes above and below the line media, digital and paper based. It is particularly beneficial in giving the overview of the media landscape and identifying the benefits of and integrated approach to marketing communications.

Read the complete description

Frequently asked questions

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.

Overview

Course duration: 2 days.

This two-day course is designed for people who want to perfect or increase their knowledge of the communications mix. Dealing with both above and below the line communications in addition to planning and measurement tools, this course offers a truly holistic view of marcomms.

Is it right for me?

Ideally suited to all those who are involved in the planning, development or implementation of the communications strategy. This includes above and below the line media, digital and paper based. It is particularly beneficial in giving the overview of the media landscape and identifying the benefits of and integrated approach to marketing communications.

What will I learn?

By the end of this practical course you will be able to:

  • Understand the interaction of the communications mix.
  • Know how the communications process works.
  • Use the appropriate communications tools.
  • Integrate electronic media into the mix.
  • Use above, below and through the line effectively.
  • Get the best value from the communication spend.

Pre-course Activity

Please bring along to the course examples of your company's communications.

What will it cover?

Undertaking a Marketing Communications Audit

  • The key elements of the audit
  • Reviewing the marketing communications plan from the key stakeholders’ point of view
  • Stages in the development of the communications plan
  • Sources of strategy

The Communications Process

  • The communications mix
  • Using digital and conventional media

Communications Development Framework

  • A structure for planning and implementing marketing communications
  • Media and creative choices

Media Choice

  • Media neutral planning
  • Understanding the changing media landscape
  • Using social media, blogs and twitter

Creative and Media Strategy

  • Getting the creative strategy right
  • Matching the medium and the message
  • Creating the media campaign

The Importance of Brand

  • Understanding brand equity and brand positioning
  • The power of the brand
  • Building brand loyalty

Integrated Marketing Communications

  • The benefits of an integrated communications strategy above, below, through andon the line

Reviewing Creative Proposals

  • Understanding what makes effective creative work
  • Feeding back positively to creative people

Budget Setting and Control

  • Managing the budget
  • Setting the time scales and responsibilities

Communication Plan Evaluation

Communications Audit

There are no reviews yet.

Share your review

Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.