Successful Product Management
Starting dates and places
Description
Overview
Course duration: 2 days.
As companies have developed their marketing capability the need has been recognised for product champions to co-ordinate all the marketing effort and ensure that the companys internal resources are focused on getting the best result for the customer. This course looks to examine the ingredients of a successful product management approach.
Is it right for me?
Anyone with responsibility for the companys product offering or working with those responsible for the offering will benefit from this course.
What will I learn?
By the end of the course you will be able to:
- Understand the key elements of product management
- Be able to position yo…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
Overview
Course duration: 2 days.
As companies have developed their marketing capability the need has been recognised for product champions to co-ordinate all the marketing effort and ensure that the companys internal resources are focused on getting the best result for the customer. This course looks to examine the ingredients of a successful product management approach.
Is it right for me?
Anyone with responsibility for the companys product offering or working with those responsible for the offering will benefit from this course.
What will I learn?
By the end of the course you will be able to:
- Understand the key elements of product management
- Be able to position your products in their market place
- Undertake a product review
- Write a product plan
Pre-course Activity
Preparation for this course should include delegates gaining an insight into their companys products and the customers who use them. This could be reading research reports, the product plan or gaining some customer insight.
What will it cover?
Key Principles of Product Management
- The role of the product manager
Marketing in Focus
- Marketing in context its scope and function
The Product Managers tool kit
- An investigation into the planning tools available
- Plc, portfolio planning, SWOT analysis and more
Segmentation Targeting and Positioning
- Identifying the companies key target segments and accessing those segments
Competitive Advantage Analysis
- Discovering the roots of competitive advantage and how to determine the competitive advantag
Marketing Planning
- Why plan
- The benefits of a structured approach to planning
Setting Goals and Objectives
- Using the analysis and planning to set clear and achievable goals for the business
- The objectives cascade form corporate to marketing objectives
Marketing Research
- The role of Market Research
- A review of the techniques available and when to use the most appropriate technique
New Product Development
- The rules and guidelines when developing a new product or service
Market Driven Strategies
- A review of the possible strategic approaches and a best fit with the chosen objectives
Distribution Channel Strategy
- Managing the fast changing distribution channels
Pricing Strategy
Marketing Communications Strategy
- The communication process how it works
Measurement and Evaluation
- Measuring the plan and learning from whats gone right and wrong.
Action Plans
- Creating your personal action plan
Further courses to consider
Share your review
Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.