Copywriting - essential skills

Total time

Copywriting - essential skills

PMA Centre for Media
Logo PMA Centre for Media

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Description

Communication and marketing skills

1 DAY

Aimed at: Anyone running a small to medium-size business who wants to bring writing and design skills in-house to save time and money.

Workshop contents: The course shows how to write and design punchy ads, emails and sales literature that grabs the attention online and in print. Includes:

• The top ten rules for creative copy

• Learning how to catch the eye and imagination

• Why some sales materials work and others fail

• Using pictures, illustrations and colour to sell

• How to make the most of limited budgets — yet look big

• What to put online and in print

• Top ten tips for design — with advice on software tools

• What to put on websites, emai…

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Didn't find what you were looking for? See also: Copywriting, Web Accessibility, Digital Publishing & Editing, Web Analytics, and Publishing.

Communication and marketing skills

1 DAY

Aimed at: Anyone running a small to medium-size business who wants to bring writing and design skills in-house to save time and money.

Workshop contents: The course shows how to write and design punchy ads, emails and sales literature that grabs the attention online and in print. Includes:

• The top ten rules for creative copy

• Learning how to catch the eye and imagination

• Why some sales materials work and others fail

• Using pictures, illustrations and colour to sell

• How to make the most of limited budgets — yet look big

• What to put online and in print

• Top ten tips for design — with advice on software tools

• What to put on websites, emails, social media and in print

• Branding and harmonising messages

• Building a campaign that works and grows

Not for: Those confident in creating top sales materials for multi-media

Fee: £380+VAT

THEY SAY: "Exactly what I hoped for. Excellent course and covered everything I wanted to learn about."

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.