Chartered Institute of Public Relations Internal Communications Diploma

This course is for experienced internal communication or PR professionals who want to develop their strategic internal communication and management skills. It provides those working in internal communications with a platform for continuous development.

On this course, you will take an in-depth look at the role that internal communications plays in organisations and in particular those going through change. You will develop your ability to use research to inform effective internal communication strategies and develop successful plans. The course focuses on core topics such as: analysing organisational culture; audit methodologies and application; change management theory; using research to inform and help develop internal communication strategies; moving from one-way communications to engagement; psychology of communication and the role and function of technology including intranets.

EXIT AWARDS: CIPR Internal Communications Diploma. Graduates are also awarded 45 credits towards QMU’sMSc Public Relations

Delivery: Block attendance supported by onlinelearning

Single Modules: It is not possible to study single modules

Duration: Full-time: 7 months
Start date: January
Application deadline: The deadline for all overseas applicants who require a visa to study in the UK should apply no later than the 30th June 2013.
Teaching, learning and assessment: On campus teaching comprises a variety of approaches including lectures, workshops, case study, group work and input from senior practitioners and QMU academics. Work is set and contact maintained between teaching blocks through online discussions. CIPR Internal Communications Diploma students learn alongside CIPR Diploma and MSc Public Relations students ensuring that you benefit from sharing experiences and developing a network of colleagues. Assessment is through submission of a 6,000 word research project. Support is offered with research project preparation. Further information is available on the CIPR website at http://www.cipr.co.uk/courses/cipr-internalcommunication- diploma
Teaching hours and attendance: You will be required to attend QMU for one day in early January,one and half days at the end of January, and a full day in March. Two further full day optional sessions are offered.
Links with industry/professional bodies: Students on the course are eligible for student membership of the Chartered Institute of Public Relations (CIPR) and, on graduation, can upgrade their membership to full or associate status depending on professional experience.