BA (Hons) Global Business & Design Management

Why should I choose this pathway?

Design has evolved. Once a tool of consumption chiefly involved in the production of objects and images, design is now also engaged with developing and building systems and strategies, and in changing behaviour often in collaboration with different disciplines. (The World Economic Forum, 2008).

Design is being used to:

• Gain insight about people’s needs and desires
• Build strategic foresight to discover new opportunities
• Generate creative possibilities
• Clarify, illustrate and communicate complex information
• Invent, prototype and test novel solutions of value
• Deliver solutions into the world as innovations adopted at scale

You will take a journey through a business management degree weaving in vital introductions to creative behaviour, design thinking and design management practice and theory before focusing on a design leadership project to experiment in a specific area of interest.

The pathway champions the value of design methodology in business and delivers for you an exciting journey of engaging content centered on the importance of design as a problem-solving process.

Key Skills

This degree pathway will allow you to develop the following key skills:

• Critical reasoning 
• Creative thought processes
• Innovation management
• Strategic design planning
• Knowledge of the Creative Industries
• Visual communication and semiotics
• Confidence in new ideas
• Product and services development
• Intellectual property
• Cultural history of global design
• Measuring the value of design in business
• Managing collaboration
• Prototyping and experimenting
• Future Opportunities

Future Opportunities

This degree pathway is an excellent choice for those who wish to apply themselves in the following industries or continue with postgraduate education in:

• Business management in and across applied disciplines such as; finance, law, medicine
• International development, working in governance and social policy
• Managing innovation and product development in manufacturing, engineering, property development
• Managing creativity in and across the Creative and Cultural Industries
• Enterprise and leadership

What will I study?

In Semesters 1-3 you will you will take the same core classes essential to the Global Business Management degree. In Semesters 4-6 you will study the core and specialist pathway modules listed here.

In Semesters 5 and 6, you will also choose six modules from the pool of elective modules. Of these, three have to be electives assigned to your pathway, while the remaining three can be chosen from any of the pathway electives.