International Marketing – MSc

This course is for those who want to develop or enter a career in marketing, particularly in international organisations. To be successful in dynamic markets, you need the skills, knowledge and attitudes to ensure you manage effectively.

During the course you develop an appreciation of the main international marketing management skills needed for the twenty first century.

These include
• practical problem solving skills that companies use in international markets
• the ability to tackle real company projects in international market research
• management research skills to identify and understand customers and competitors
• cross cultural understanding to become an effective international manager
• a working knowledge of important software tools for management decision making
• confidence in your ability to a professional and a manager

As part of the course, you work on a live consultancy project for three months for a UK based company under academic supervision. This course provides you with the knowledge and skills to work as an international marketing manager.