BA (Hons) Advertising and Public Relations (Top-up) (Full Time)

This year-long course offers you the opportunity to top up your Foundation degree or HND to a full BA (Hons) qualification.Our supportive tutors have extensive commercial experience in the industry and will teach you a vast range of skills, from media relations to international promotional strategies, within a corporate and marketing communications context. Your coursework will contribute to a professional portfolio to ensure that you graduate with a body of work that effectively displays your talent.

The course has been developed to reflect industry practice. Our close links with employers, the Chartered Institute of Public Relations and D&AD mean that you will be informed of the latest industry developments and gain extensive opportunities to work on live projects that simulate current practice in the workplace.

High-profile professionals from the advertising and public relations industry regularly visit to lecture, and will provide current, industry-informed feedback on your work and the opportunities for employment.

Industrial focus

Work experience is crucial to your career success and our industry partnerships enable us to support you to undertake work experience at every available opportunity.

Course content

Three core units and two option units:

• PR Strategy, Campaign Planning and Evaluation
• Advertising Account Management and Planning
• Major Project (Creative)/Major Project (Research Project).

Options:

• Direct Digital Marketing
• Persuasive Communication
• Not-for-Profit Advertising
• Ethics, Issues and Crisis Management
• Solent Live
• Working in the Creative Industries.

Why choose Solent?

This exciting course has been designed to prepare students for careers in the advertising and PR industries. The digital media explosion has resulted in the creation of many new roles in marketing communications that require the broad range of skills that this course delivers to students.

Projects/work experience

• Supported by the Chartered Institute of Public Relations (CIPR) and D&AD (British Design and Art Direction)
• Media production and photographic studios
• Dedicated IT space
• Excellent library and online facilities.

Assessment

Coursework only, including methods such as group and individual presentations, essays, reports, and portfolio and design work.

You will work on many different industry and live briefs, as well as having the opportunity to organise, set up and film a live event. Solent hosts a large number of industry speaker events to which everyone is invited.

Key career skills

Public relations, advertising, creative thinking, writing, presentation, IT, teamwork and project management.

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