BA (Hons) Business And Marketing (Top-up) (Full Time)

The BA Business and Marketing one-year top-up course at Southampton Solent University is specifically designed to convert your existing qualifications to degree level (Level 6). It will broaden and strengthen knowledge and experience gained from your earlier studies at HND or equivalent.

You will have the opportunity to improve your general business subjects, develop your own study of marketing through a dissertation and turn your diploma (or equivalent) into a broad-based business degree.

Industrial focus

Many of the teaching staff have professional and industry experience in business and marketing and feed their knowledge and skills into the course, ensuring that all the study units reflect current developments in the workplace.

Course content

Year 1

Five core units and one option:

• Business Project Skills OR Business Project Skills with English where English is not your first language
• Business Project Report
• Personnel Management
• Business Finance Management
• Strategic Marketing Management.

Options:

• Contemporary Business Issues
• Integrated Marketing Communications and Strategies
• International Marketing.

Why choose Solent?

Solent provides the opportunity to convert your existing qualification into a full degree within a short time frame. The course has the benefit of attracting students from a number of destinations both in the UK and overseas. This creates a strong cross-cultural environment in which to learn and prepare students for the outside world.

• This course gives you the opportunity to progress your current studies to degree level in just one year.
• Students will be given current issues to grapple with, to make decisions and provide recommendations.
• This course allows you to look at a number of business, management and marketing issues which are relevant to many career opportunities.

Assessment

A mixture of coursework, projects and exams, with the emphasis on coursework and projects.

Projects/work experience

Coursework and projects will focus on real business issues and the application of knowledge and skills to current matters.

Key career skills

Presentation, project management, communication, evaluation and problem solving.

Graduate quote

Anna Hoeing

“I chose Southampton Solent University after seeing recommendations from previous students. I liked that the course had a strong employment-based focus to really help you prepare for your career.

“Before I came to Solent I had chosen business-related subjects at A Level before studying BA Business Administration back home in Germany. I got an ERASMUS scholarship to study abroad and decided to come to England.

“My top-up course was a very fulfilling experience. It was well structured, giving me support and confidence to know what to do whilst still challenging me to progress my learning. It covered all aspects of business studies, finance, human resources, management and marketing. The content was really up-to-date too, even covering the recent recession. I enjoyed writing my dissertation as it gave me a new perspective on the business world. The support I received from my tutors was outstanding too.

“The careers service is very proactive and heavily promoted throughout the University. It offers students the chance to find work either during or after their study. They can gain a cutting edge to getting ahead in the competitive jobs market. Through the careers service I gained employment as an intern at the University, which I do alongside my master’s. After my studies, I would like to continue working at the University or move into management or human resources.”

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