MA Multimedia Journalism (Full Time)

Level

MA Multimedia Journalism (Full Time)

Southampton Solent University
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Description

Journalism is changing rapidly as developments in technology have resulted in huge shifts to online practice. Editors of newspapers and magazines are unsure about how the industry will look in five years’ time. The only thing they are certain of is that media professionals will haveto adapt and develop new skills required by the media hubs of the twenty-first century.

This course recognises that although journalists must embrace technology, they must not lose sight of the profession's core skills. You will benefit from advanced training in finding and verifying a story and interviewing, together with identifying the best way of telling that story, using the most appropriate platform.

Jour…

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Didn't find what you were looking for? See also: Multimedia, Journalism, Digital Publishing & Editing, Publishing, and Copy-editing.

Journalism is changing rapidly as developments in technology have resulted in huge shifts to online practice. Editors of newspapers and magazines are unsure about how the industry will look in five years’ time. The only thing they are certain of is that media professionals will haveto adapt and develop new skills required by the media hubs of the twenty-first century.

This course recognises that although journalists must embrace technology, they must not lose sight of the profession's core skills. You will benefit from advanced training in finding and verifying a story and interviewing, together with identifying the best way of telling that story, using the most appropriate platform.

Journalists who have the ability to adapt a story for a range of media are very much in demand. During this course, you will build a network of contacts to promote your talents to future employers.

We have our own e-learning facilities, social networking sites and blogs to enrich your learning experience, and the majority of the course material will be available electronically.

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Industrial focus

You will gain valuable experience from industry placement opportunities, many at national newspapers and magazines. Currently the School has links with more than 30 partners including Sky, the BBC, the Daily Mail, the Sunday Times, the Daily Express, Grazia, Now, Vogue, BBC Publications and many more.

Course content

Advanced Multimedia Theory: This theoretical unit seeks to contextualise many of the working practices adopted by journalists and global media organisations. Your main focus will be an analysis of the impact of networked communication and associated technologies and platforms. You will apply multimedia theory to a range of case studies and other ‘real-world’ scenarios.

Multimedia Practice: You will examine the role of the internet in delivering engaging and appropriate content to a target audience. You will develop your understanding of multi-platform journalism through the use of content management software. Teamwork and networking skills will be essential when planning, writing and formatting for an online market. You will also consider how journalists can encourage user participation and feedback from audiences. You will learn how multimedia journalists use opinion pieces and blogs to generate trusted and authoritative content, and are also required to carry out a number of the traditionally specialist roles within the newsroom. These include sub-editing copy, writing headlines, homepage tasters, search engine optimisation (SEO), captions and story ‘tags’. You will also gain an in-depth knowledge of search engines and discover how editorial copy interacts with images, video and other interactive content in an online environment.

Cultural Influences on Writing and the Media: This unit offers a broad introduction to late twentieth-century cultural theory framed by the notion of ‘post’ thinking, incorporating postmodernism, postfeminism, postcolonialism, posthumanism and poststructuralism. Drawing on these theories, you will examine the triangular relationship between societal discourses (relating to gender, sexuality and ethnicity, for example), cultural production and audience. The focus will be on analysing a wide range of fictional, non-fictional and promotional cultural texts, emphasising their complex, fluid and ambiguous nature.

Professional Practice: This unit has been designed to enable you to plan your long-term career. You will explore and critically analyse the media, publishing and creative industries in the UK and around the world. You will also research the opportunities in your chosen industry and produce reflective and relevant professional development plans. You will be required to secure a work placement, freelance assignments or relevant work-related experience for one month in order to strengthen your knowledge of the industry and refine your skills. The unit is complemented by a programme of guest lectures by representatives from the media, publishing and creative industries.

Master's Project: You will design, execute and present a demanding piece of work that deploys a systematic and in-depth understanding of the skills and debates relevant to your discipline of study. The project can take a number of different forms, depending on your discipline, and you will negotiate its structure and template with your supervisor. Your project should synthesise approaches and methodologies in the field and demonstrate initiative and autonomy in its execution.

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Assessment

This course is taught and assessed using a vast variety of methods that mirror industry practice. In addition to lectures and seminars, you will take part in workshops and presentations, and use the Faculty’s industry-standard media production facilities.

Key career skills

Problem solving, communication, teamwork, time management, initiative, presentation.

Projects/work experience

The Professional Practice unit will encourage you to seek work experience and apply your theoretical knowledge to the workplace.

Why Solent is special

  • Designed in conjunction with leading professionals to ensure that your teaching is informed by industry developments, this course meets the specific needs of this rapidly evolving industry. Blending theory and practice, it reflects the very convergence it seeks to understand; you will use the latest technology, enabling you to become highly skilled and able to work in the high tech media hubs of industry, while maintaining high levels of critical analysis and communication skills.
  • We run a successful guest lecturer series featuring many big names from the media and creative industries. These sessions offer a key insight into the profession and are useful networking opportunities, providing direct access to influential people.
  • You will be taught by a talented team of industry professionals, including editors, freelancers and award-winning journalists who maintain their industry links. We currently have Sky and Daily Mirror journalists working as part of our teaching team.
  • You will be encouraged to join Solent Creatives, a newly formed agency at the University which aims to match students’ talents with local business needs. This will provide you with the chance to enhance your portfolio with freelance assignments.
  • We aim to offer three international trips a year – Paris, New York and Tokyo – which incorporate visits to publishing houses, newspapers, archives and museums. We also hold day-trips to national publishing centres, such as the Daily Telegraph and Trinity Mirror.
  • We have first-class multimedia equipment and state-of-the-art radio and television studios. You will be able to work with the very latest technical facilities, including two multi-camera TV studios, radio news studios, Reuters and Sky News feeds, the latest print software and a dedicated journalism newsroom.
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