Finance Training Course for Salespeople

understanding business finance2 Days - On Request

This course is one of our standard in-company programmes and can be delivered to your people at a venue and date of your choice. If it is not exactly what you want then we can either create a tailored course based on our extensive library of standard course materials or produce a fully bespoke training course for you.

Financial Awareness

Course Overview:

Duration - 2 Days

Successful sales people can be even more effective when given a better understanding of the commercial considerations that interact with their own discipline. The programme is specially designed for those who need to understand how the financial side of the business operates. The course is run by tutors who take a practical, pragmatic view of money matters and translates the jargon, conventions and formats of accounting so that they become useful tools for the delegate. Case study work and practical exercises form an important part of this programme reinforced by tutor led discussions. Delegates will leave the course confident of business finance and how they can use it to their advantage in sales situations.

Programme Contents

Finance – Its Part in the Marketing Mix
The Cash Flow Cycle
- How a Business Can Go Bust
- Working Capital
- How It Is Used
- Cash Flow
How Costs are Quantified
- Costs of Production and Selling
- Absorption Costing
- Marginal Costing
- Standard Costing
Profitability
- How Profit is Increased
- The Effect Discounts on Margins
Return on Investment
- Making A Capital Purchase
- Preparing a Financial Case
Understanding the Statutory Accounts
- The Profit and Loss Account
- The Balance Sheet
- Cash Flow Statement
- Accounting Conventions
Management Accounts
- The Vital Management Tool
- Cash Flow Forecasts
Analysing Accounts
- Using Ratios to Analyse Performance
- Making Inter-firm Comparisons
- Using Data to Make Decisions
The Evaluation of Financial Risk
- Discounted Cash Flow
Forecasting and Budgets
- What Forecasts do We Need
- Using Forecasts to Decide the Budget
- Zero Based Budgeting
Pricing
- Factors Affecting Price
- Elasticity of Demand
- Pricing Methods
- Volume, Price and Contribution