Business Management (Marketing) - BA (Hons) part-time

Many of our purchasing decisions are based on a wide range of factors including branding, quality, kudos, price, availability and the marketing communications used. Marketing is about understanding how we make these decisions and also about the processes involved in ensuring goods and services reach us when and where we want them.

In fact, marketing is fundamental to business success and it is the central component of the BA (Hons) in Business Management (Marketing) which will give you an excellent foundation for a career in this sector of the business world.

As a student on this course you will develop your critical understanding and awareness of business management, in particular within the context of marketing issues and practices.

You will develop an enquiring, analytical and creative approach to the study and practice of business management and marketing. The course is designed around the latest needs of business and you will be equipped with a range of knowledge and skills that are in great demand by employers.