City and Guilds Certificate in Principles of Marketing Level 2

Total time

City and Guilds Certificate in Principles of Marketing Level 2

Chichester College
Logo Chichester College

Need more information? Get more details on the site of the provider.

Starting dates and places

There are no known starting dates for this product.
  • View related products with starting dates: E-Marketing.

Description

If you want to work in the marketing sector, this course will be a great place to start. You will learn, develop and practice the skills needed for a career in marketing including: Principles of Marketing Theory; Digital Marketing; Legal and Ethical Requirements of Marketing; and working in a business environment. This course serves as a technical certificate in the Marketing Apprenticeship Framework. Five Reasons to Study this Course at Chichester 1. Ofsted Outstanding College: inspirational teaching and learning 2. Tutors are experienced and qualified practitioners in Marketing 3. Improved opportunities for career advancement 4. Classroom & workbased learning supporting your professional d…

Read the complete description

Frequently asked questions

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.

Didn't find what you were looking for? See also: E-Marketing, IT Management & Strategy, Web Accessibility, Digital Publishing & Editing, and Web Analytics.

If you want to work in the marketing sector, this course will be a great place to start. You will learn, develop and practice the skills needed for a career in marketing including: Principles of Marketing Theory; Digital Marketing; Legal and Ethical Requirements of Marketing; and working in a business environment. This course serves as a technical certificate in the Marketing Apprenticeship Framework. Five Reasons to Study this Course at Chichester 1. Ofsted Outstanding College: inspirational teaching and learning 2. Tutors are experienced and qualified practitioners in Marketing 3. Improved opportunities for career advancement 4. Classroom & workbased learning supporting your professional development 5. Great facilities What will I Study? The course is divided into four units: 1. Principles of Marketing Theory This unit covers how to segment the market, the value of marketing and the principles of socially responsible marketing. 2. Understanding Legal, Regulatory and Ethical Requirements in Marketing Includes organisational procedures for dealing with legal, regulatory and ethical requirements relating to marketing, and regulatory and ethical limits of the role. 3. Principles of Personal Responsibilities and Working in a Business Environment The unit covers employment rights; health, safety and security; how to work with others and how to manage and improve your own work in a business environment. 4. Digital Marketing This includes understanding the role of digital marketing, the use of search engine optimisation (SEO), marketing research using the internet, digital marketing devises and messages, and how to use digital technology for marketing purposes. How will I be Taught? Live lessons and collaborative working are the cornerstones of the teaching style at Chichester College. You will learn the principles of marketing practice through talks, group discussions, case studies, presentations and practical exercises. Throughout the programme you will be encouraged to relate theories and practice to your own organisation and experience both within class and written/practical assignments. How will I be Assessed? You will be assessed through a combination of short answer tests and task based assignments. What our students say? 'It's one of the best choices I've made and has been a brilliant experience. It's enabled me to gain knowledge and boost my chances of getting a full-time job''
There are no reviews yet.

Share your review

Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.