Effective Communication

All complex industries worldwide experience communication problems. Unmanaged, these problems lead to higher costs, higher risks, lower quality (especially poor customer service), less well informed decision making, less effective change - and generally lower individual and corporate performance. Poor communication also increases occupational stress and reduces job satisfaction as leaders, followers, customers and suppliers struggle to understand each other in a demanding and competitive environment.

Communication can be improved in speed, clarity, reliability and utility both interpersonally and corporately. This has been a feature of retail, service and manufacturing industries internationally where responding to customers more quickly and reliably is seen as essential for survival under global competition.

Understanding the benefits of excellent communication in the supply chain will help the whole enterprise become more creative, innovative and competitive.


This training course will boost the effective performance of your organisation by giving staff:

• Understanding of the fundamentals of successful communication
• Improved personal communication skills in terms of speed, clarity, reliability and utility
• Knowledge of how organisational communication works, both internally and externally
• Ability to prevent communications failures from occurring

The course provides participants with:

• identify critical "failure" and critical "success" factors in interpersonal and corporate communications.
• diagnose common causes of interpersonal and corporate communication failure
• evaluate the impact of communication failure on individual and corporate performance
• take actions to resolve interpersonal and corporate communication problems, conflicts and improve effectiveness
• communicate more effectively at interpersonal and corporate levels.