MSc Marketing

Overview

The MSc Marketing degree offered by Norwich Business School has been designed to provide an advanced programme of study relating to marketing. It exposes students to the interrelated functions of management then allows them to consider the implications of specialist marketing approaches.

The overall aim of the programme is to develop the next generation of marketing managers who can thrive in dynamic and complex business environments. It provides for the intellectual development of the student to enable him or her to function effectively, within a wide range of business sectors, by enhancing and developing a stronger marketing perspective among general management skills and knowledge. This degree is designed to meet the needs of graduates who have not previously specialised in management, or who have studied the subject in a non-UK context.

Special Features

The course has a number of features that make it attractive to prospective students and to employers seeking to recruit their next generation of managers:

• A final cash prize of £1,000 to the best student on the MSc programme. There will also be opportunities for funded PhD studies in the School.
• Guest speakers from industry through our MSc Business Forum' which is supported by the UEA Alumni Fund and other industry links of the School.
• Hands on development of management skills and personal development..
• Opening up recruitment opportunities through direct interaction with businesses and access to careers service.

Chartered Institute of Marketing

Our MSc Marketing (with options) has been approved and accredited by The Chartered Institute of Marketing (CIM) to provide direct entry onto the CIM's Chartered Postgraduate Diploma in Marketing (senior marketing management experience also required).

Course Organiser

Dr George Chrysochoidis

Related Courses

• MSc Brand Leadership (DNT1N560101)

Key Information

• Course Code:DNT1N500101
• Duration:1 Year
• Attendance:Full Time
• Award:Degree of Master of Science

• Overview
• Why Choose Us
• Requirements
• Course Profile
• Fees and Funding
• Apply

Overview

The MSc Marketing degree offered by Norwich Business School has been designed to provide an advanced programme of study relating to marketing. It exposes students to the interrelated functions of management then allows them to consider the implications of specialist marketing approaches.

The overall aim of the programme is to develop the next generation of marketing managers who can thrive in dynamic and complex business environments. It provides for the intellectual development of the student to enable him or her to function effectively, within a wide range of business sectors, by enhancing and developing a stronger marketing perspective among general management skills and knowledge. This degree is designed to meet the needs of graduates who have not previously specialised in management, or who have studied the subject in a non-UK context.

Special Features

The course has a number of features that make it attractive to prospective students and to employers seeking to recruit their next generation of managers:

• A final cash prize of £1,000 to the best student on the MSc programme. There will also be opportunities for funded PhD studies in the School.
• Guest speakers from industry through our MSc Business Forum' which is supported by the UEA Alumni Fund and other industry links of the School.
• Hands on development of management skills and personal development..
• Opening up recruitment opportunities through direct interaction with businesses and access to careers service.

Chartered Institute of Marketing

Our MSc Marketing (with options) has been approved and accredited by The Chartered Institute of Marketing (CIM) to provide direct entry onto the CIM's Chartered Postgraduate Diploma in Marketing (senior marketing management experience also required).

Course Organiser

Dr George Chrysochoidis

Related Courses

• MSc Brand Leadership (DNT1N560101)

Why Choose Us?

The Postgraduate MSc degree programme offered by Norwich Business School adopts an approach to teaching and learning which is designed to promote academic achievement as well as developing the potential for future managerial excellence.

The strategy underpinning Norwich Business School's courses is:

• To provide a framework for the acquisition and progressive development of knowledge throughout the learning experience
• To enable the development of personal and professional business skills that will support fast career progression
• To stimulate a positive attitude towards lifelong learning and a culture of creativity and innovation.

We are committed to instilling confidence in our students and will support you to:

• Develop assertive and confident communication skills
• Plan, monitor and review individual development
• Understand the dynamics of effective team working
• Make use of advanced problem-solving techniques
• Develop and practice your leadership skills.

Teaching is provided by members of academic staff, often in a relatively informal learning environment, with programmes incorporating lectures, seminars, and practical work. Assessment is usually by essays and other written assignments, written or oral examinations, and projects. A continuous control process ensures that our teaching quality continues to develop, and students have access to a number of quality-control channels including student feedback forms, debriefing meetings, and the Student Liaison Committee to help us monitor, evaluate and develop current practice.

There are many external indicators of the quality of our teaching and research. In relation to our teaching, we have been consistently rated as a top University in the National Student Satisfaction survey. Our School also benefits from a constructive relationship with a number of professional bodies, including the Chartered Management Institute, the Association of Chartered Certified Accountants and the Chartered Institute of Marketing.

Career Opportunities

Norwich Business School students benefit from our highly valued insight into state-of-the-art thinking and practice in the fields of business and management. Many of our graduates have subsequently achieved varied and successful careers with high profile roles in regional, national and international organisations.

The University of East Anglia provides a professional Careers Centre and, together with the School's Academic Careers Adviser, we will help students to choose their career path and develop their employability skills.

Come and Visit Us

Our Open Days will give you the opportunity to experience the University of East Anglia's unique campus atmosphere.

You will have the chance to attend subject-specific talks and presentations about student life and finance. You will also be able to talk directly to academics, admissions staff and current students giving you a first-hand impression of life at the University of East Anglia - check out the accommodation, learning resources, student support, and our sport and entertainment facilities.

If you are not able to visit us in person, check out our Virtual Open Day experience which we hope will help to provide you with an insight into life and study at the University of East Anglia.

Entry Requirements

Applicants should normally have a good first degree from a recognised higher education institution in the UK or overseas in disciplines other than business or management. Applicants from overseas may hold a non-UK degree in any discipline.

It is normal for undergraduate students to apply for entry to postgraduate programmes in their final year of study. Applicants who have not yet been awarded a degree may be offered a place conditional on their attaining a particular class of degree.

Subject
All subjects excluding Business (unless studied in a non-UK context)

Classification
Good 2.2 or equivalent

English
We welcome applications from students whose first language is not English or those whose degree was not taught in English. To ensure such students benefit fully from postgraduate study, we require evidence of proficiency in English. We also will require a certain standard to be achieved on the written element of the test.
Our usual entry requirements are as follows:

• IELTS: 6.5 overall (minimum 6.0 in all components)
• TOEFL: Internet-based score of 92 overall (minimum 21 in the listening and writing components; 22 in the reading component; and 23 in the speaking component)
• PTE: 62 overall (minimum 55 in all components)
  

In certain circumstances we may require you to complete a Pre-Sessional English for Academic Purposes course prior to beginning your programme. This course may be taken at our INTO Language Learning Centre.

Course Profile

Disclaimer

Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules and regular (five-yearly) review of course programmes. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, there will normally be prior consultation of students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff or sabbatical leave. Where this is the case, the University will endeavour to inform students.

• Year 1

Compulsory Study (180 credits)

Please note - Students must choose either NBS-MC20 or NBS-MC22 as an option for semester 3.

Name Code Credits Semester

Managing People and Organisations

The module provides an overview of how to manage the people in the organisation. The module will raise awareness of the dynamics involved at work and how effective management of employees can lead to improved organisational performance. It focuses on the area of human behaviour in the workplace, covering both the individual and how individuals interact at work.

NBS-MC01 20 Semester 1

Marketing and Strategy: Markets, Competitors and Customers

We live or die by the decisions of the market. If we are good we thrive, if not….well, we don't want to go there. The two connected disciplines that we use to determine our fate are strategy and marketing. Strategy for it is about creating the future and managing our future development and marketing for whatever we do it must be grounded in the reality of our chosen markets. Further is it not the best products or services that usually win, but it is the best marketed products or services. Drawing on theories, models, case studies and experience this module develops strategists and marketeers to lead firms in their future development.

NBS-MC03 20 Semester 1

Accounting, Finance and Technology Management

The module lays the foundation for general accounting and finance knowledge. It is an introductory course for students with differing prior knowledge and backgrounds. It also aims to provide a foundation in two key areas of business management, Operations and Information Systems such that, on completion of the module, the student will be in a position to undertake more advanced study of these important topics.

NBS-MC05 20 Semester 1

Integrated Business Decisions

The module is "delivered" as a "game" played in teams. The military has used such a game to teach strategy and tactics. It has been updated to the international business environment, so that one team (business) in each game emerges as the winner. Each team needs to use something of what has been learnt from all modules covered so far in the MSc course.

NBS-MC28 20 Semester 3

Management Skills and Personal Development

This module is designed to give students a solid set of study skills, personal skills, and management skills through which their learning from across all modules develops into a coherent whole. The focus will be on developing the skills recognised as important for securing meaningful employment in the global marketplace appropriate to the Masters level of qualification. The format of the module will be of workshops, and the underlying pedagogic approach will be of experiential learning and action research.

NBS-MC1Y 20 Semesters 1, 2 & 3

Integrated Marketing Communications

The aim of this module is to provide students with an understanding of the current theories and practices of marketing communication. The course will provide students with an appreciation of how the integration of advertising, public relationship, sales promotions, direct marketing and other forms of external and internal communications contribute to the consumer's perceptions of brands. A key element of this module will be the development of marketing communication plans to help understand how segmentation and positioning and other marketing activities affects marketing communication. Finally the module links marketing communications with brand image and positioning.

NBS-MC20 20 Semester 3

Marketing Research

The aim of this module is to examine how marketing research supports marketing decisions. It provides knowledge on the qualitative and quantitative methodologies used in market research to understand markets and consumers, and examines ways in which the information used to make marketing decisions is gathered, analysed and presented.

NBS-MC22 20 Semester 3

Buyer Behaviour and Interactive Marketing

To develop a knowledge and understanding of the main theories of buyer behaviour, and the application of these theories in the development of marketing strategies. The module aims to demonstrate that the key to a successful marketing strategy is the development of a customer focus within the organisation which relies upon a thorough understanding of buyer behaviour. Following, to develop a knowledge and understanding of the main theories relating to the use of new interactive marketing media (database driven marketing, CRM, and the Internet) and the application of these theories in the development of marketing relationships. The module aims to demonstrate the unique nature of interactive marketing and the dynamics inherent in the new IT driven information intensive business environment.

NBS-MC12 20 Semester 2

Global Brand Strategy

This is a course for business and management postgraduate students, designed to familiarize the student with contemporary global brand management theory and practice. The focus of the course is on learning brand and brand related concepts in the context of international business and an understanding on how organisations can invest in building strong brand image and equity. Strong emphasis will be placed on a) psychology and customer-based conceptualisation of brands; b) an holistic approach to brand building, instead of pure marketing-communication based approach; c) the role that culture plays in brand strategy and how marketing/brand decisions are affected by different cultures; d) the role of IMC in brand strategy.

NBS-MC14 20 Semester 2

Retail Marketing and Management

The aims of this module are: - to provide students with a critical insight on key aspects concerned with retail management; - to provide students with an understanding of the theory and practice of retail management and strategies pursued by leading retail organisations; - to develop skills in obtaining, analysing and applying information from a variety of sources, including publicly available material; - to develop the ability to learn and to manage one's own self-learning.

NBS-MC18 20 Semester 2

Fees And Funding

Fees for the academic year 2013/2014 will be

• UK/EU Students: £9,000
• International Students: £14,350

International applicants from outside the EU may need to pay a deposit.

Living Expenses

Approximately £7,500 living expenses will be needed to adequately support yourself.

Scholarships and Funding

Scholarships of £1,000 are available for all UEA alumni.

Scholarships may be offered to UK/EU and International students. Scholarships are normally awarded to students on the basis of academic merit and are usually for the duration of the period of study.

Funding for postgraduate study is also available both from the university and from a number of external schemes.

Find out more about scholarships, funding and bursaries.

Apply

Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University. You can apply online.

Further Information

To request further information & to be kept up to date with news & events please use our online enquiry form.

If you would like to discuss your individual circumstances prior to applying please do contact us:

Postgraduate Admissions Office
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk

International candidates are also encouraged to access the International Students section of our website.

Entry Requirements

Applicants should normally have a good first degree from a recognised higher education institution in the UK or overseas in disciplines other than business or management. Applicants from overseas may hold a non-UK degree in any discipline.

It is normal for undergraduate students to apply for entry to postgraduate programmes in their final year of study. Applicants who have not yet been awarded a degree may be offered a place conditional on their attaining a particular class of degree.

Subject
All subjects excluding Business (unless studied in a non-UK context)

Classification
Good 2.2 or equivalent

English
We welcome applications from students whose first language is not English or those whose degree was not taught in English. To ensure such students benefit fully from postgraduate study, we require evidence of proficiency in English. We also will require a certain standard to be achieved on the written element of the test.
Our usual entry requirements are as follows:

• IELTS: 6.5 overall (minimum 6.0 in all components)
• TOEFL: Internet-based score of 92 overall (minimum 21 in the listening and writing components; 22 in the reading component; and 23 in the speaking component)
• PTE: 62 overall (minimum 55 in all components)
  

In certain circumstances we may require you to complete a Pre-Sessional English for Academic Purposes course prior to beginning your programme. This course may be taken at our INTO Language Learning Centre.