Strategic Marketing Communications

This programme runs alongside the MA Strategic Marketing and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.

This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.

The programme builds students' skills - business, academic and personal - as well as their understanding of aspects of marketing communications such as communications planning, consumer decision-making and behaviour, traditional and new (interactive) media and leading edge academic ideas to better meet the competitive challenges of a changing marketplace.

The programme also offers the opportunity of a visit to a partner school in France to explore communications in a different cultural and disciplinary context.

Content

• Advertising and Marketing Communications (15 credits)
• Communications Theory (15 credits)
• Foundations of Scholarship (15 credits)
• Influence Leadership and Personal Development (15 credits)
• Contemporary Issues in Marketing Communications (15 credits)
• Research Methods (15 credits)
• Research Dissertation (45 credits)

Three 15-credit options (45 credits) from*:

• Media Planning and Buying
• Relationship and Interactive Marketing
• Marketing Consultancy
• Global Marketing Management
• Strategic Brand Management
• Communications in Context

*The availability of option courses is subject to change