BA (Hons) Event Management & Marketing

The BA Hons Event Management & Marketing provides students with the necessary knowledge and skills for a successful career in the events management industry combined with an ability to apply new marketing ideas and concepts within a management and business context. Events Management is one of the most exciting, dynamic and fast growing areas of the service sector and combined with marketing this degree has the potential to provide students with excellent pathways to rewarding employment.

The type and number of events being planned, marketed, organised and managed is increasing globally and particularly so on the Isle of Man. This highly rated and popular programme offers theoretical and vocational development and a range of topics which will enable you to tailor your studies to your particular academic interests or career aspirations.
What Subjects will I study?

In level 4, the core modules will examine the characteristics of the events industry, fundamental principles of event planning as well as the fundamental concepts of marketing and how events are marketed. At level 5 you will plan a 'real life' event and so develop the themes studied at level 4. There is a strong focus on practical, applied study encouraging you to put marketing theory into practice. The optional modules will enable you to focus on areas of particular interest to you such as tourism. Level 6 is designed to give you the chance to research and become involved with specialised areas of event management and marketing as well as exploring contemporary and global issues.