Marketing for Managers

This course provides help for managers to have a positive impact on customer perceptions and to recognise their role in developing and shaping the organisation’s image, approach and competitive position.

Course objectives/key benefits:

Delegates will learn how they impact on customer perceptions and what role they have in shaping the marketing and image of the organisation.

Who the course is aimed at:

Anyone in a management role.

Course content:

On completion, delegates will have a greater understanding of:

• Principles of marketing
• How managers impact on customer perceptions
• How to have a positive impact on the image of the organisation and their team
• How they can improve their own standing through effective ‘marketing’ of themselves and their team

Training method:

The session is participative, lively and draws on the presenter’s practical experience as a leader of organisations of all sizes/sectors. Delegates are encouraged to use their own experiences to keep the session relevant to their real needs.

Course outcome/qualification:

PTC Certificate of Attendance.

Pre-requisite knowledge/qualification:

None.