BA (Hons) Global Marketing Management

Why should I choose this pathway?

The Global Marketing Management pathway focuses on every aspect of marketing, from the research phase to the product, from identifying customers to creating a promotional campaign, from sales forecasts to marketing strategy.

We examine marketing from a global perspective - combining theory with practice while keeping a strong customer orientation. At the same time, the pathway not only teaches contemporary issues but also develops the knowledge and skills base to have foresight into the further development of the subject.

It focuses on addressing issues not only as they happen, but also provides transferable skills for you to plan for the marketing future within a global business world.

Key Skills

This degree pathway will allow you to develop the following key skills:

• Implementation of research analysis from a marketing perspective
• Conception through to implementation of marketing strategy
• Ability to propose and manage marketing communications
• Market monitoring and management of marketing policy, structure and implementation within a business dynamic
• Identification of marketing objectives within a global market and their impact on business operations
• Implementation of a creative response to specific market information
• Management of retailing and the distribution function in a commercial organisation
• Critically evaluate factors affecting global marketing decisions

Future Opportunities

This degree pathway is an excellent choice for those who wish to work in the following industries or to continue with postgraduate education:

• Marketing within businesses ranging from small and medium enterprises to global corporations, government or non governmental organisations
• Media
• Research and development
• Finance
• Retail
• Health care
• Education

What will I study?

In Semesters 1-3 you will you will take the same core classes essential to the Global Business Management degree. In Semesters 4-6 you will study the core and specialist pathway modules listed here.

In Semesters 5 and 6, you will also choose six modules from the pool of elective modules. Of these, three have to be electives assigned to your pathway, while the remaining three can be chosen from any of the pathway electives.