BA (Hons) Fashion Management with Marketing (Full Time)

The Fashion Management with Marketing course is aimed at students who wish to pursue a commercial or business-led career within the fashion industry.

The course offers a fashion business management and marketing focus with specific elements covering many of the professional disciplines within the fashion industry, including fashion retailing, store management and operations, consumer behaviour, and fashion buying and merchandising. Students also gain an overview of how fashion products are designed, created, branded, developed and produced for today’s business and retail environments.

Whilst based within the Fashion School, this exciting course introduces you to generic marketing principles and strategies that can be applied to the fashion product. These topics are delivered by specialist staff working in the Faculty of Business, Sport and Enterprise. Industry liaison is supported through live professional projects and competitions associated with high-profile companies, and the course also offers a number of work-based learning opportunities.

You will not necessarily need to be from a design-led background to study on this course and applications will be considered without a portfolio.

Industrial focus

There is a four-year option of this course that provides the opportunity for you to spend a year working in the fashion industry. You are encouraged to work in conjunction with supportive course tutors to research and gain work experience and placement opportunities with fashion industry partners, as these will considerably enhance your employability.

Course content

Year 1

Six core units:

• Fashion Process
• Introduction to Fashion Business
• Fashion Narrative
• Retail Environment
• Marketing Principles
• Finance for Marketing.

Year 2

Five core units and one option unit:

• Managing Professional Practice
• Fashion Communication
• Buying and Merchandising
• Marketing Management
• Market Research.

Options:

• Services Marketing Management
• Curriculum Plus.

Year 3

Four core units:

• Major Project
• Retail Management
• Contemporary Strategic Marketing Management
• Brand Development and Communication Strategies.

Assessment

Essays, reports, group and individual presentations, group and individual projects, time-constrained assessments and the final-year project.

Projects/work experience

Live projects, competitions and guest speakers provide opportunities to build links with and gain work experience within the fashion industry.There is an optional placement year between Years 2 and 3.

Key career skills

Creative thinking, writing, presentation, project management, communication, portfolio preparation, industry knowledge, evaluation and problem solving.

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Student quote

Holly Newing

“The Fashion Management with Marketing course has been a great insight into the fast-paced fashion world, and has helped to give me the business acumen essential for starting within the industry.

“The best thing about the course is that it prepares you for a range of industry options, meaning you don’t have to know exactly what you want to do when you first start the course. If anything, it greatly helps you to decide where your strengths lie as you work your way through the varied units.

“From buying and merchandising to developing real product ranges, the course has helped me to understand the behind-the-scenes roles which make the fashion industry so dynamic. And with tutors who have experience of working within the industry themselves, along with established links with well-known fashion brands, the course creates the best opportunity for students to generate the highest industry knowledge before starting a career in the fashion world.”

Live projects testimonials

Testimonials from students and professionals who participated in live projects as part of the students' Major Projects unit:

Aspire

"Magazine is so professional, it's brilliant!" Jo Stevenson, student

Fashion Interchange

"I don't know much about fashion, but I can relate to e-commerce and visual merchandising. I really enjoyed that conference." Sophie Howes, professional

"The girls have done a fantastic job!" Jamie Smith, professional

Fashion Show

"This event is better than some of the professional events I have attended and as a photography journalist, I attend a lot of events!" Echo Newspaper photographer

Visual Merchandise

"I am very excited about being here; I loved the Visual Merchandise project, it was so cool and I love it here!"Young student from one of the winning schools

"What a brilliant idea for involving schools and colleges!"Mary Locke, professional

Collegiate Range

"These drawings are really inspiring, I am looking forward to getting involved with something like this..."Maxyne Ure, student

"I love the colours and shapes, it must so gratifying knowing people will be wearing clothes you have designed!"Laura, student

Industry quote

“Here at Fat Face we are passionate about supporting our communities and nurturing future talent in the fashion sector. For this reason we wanted to be a partner for the Solent University Fashion Management with Marketing course – given the synergies in both local community and our sector of industry. It has been an absolute pleasure to support Solent University and the students of the course.”

Partner Affiliation Network

The Partner Affiliation Network is a group of companies aligned to each course area in the School of Design with the purpose of supporting a range of activities to help students engage with employers and gain relevant industrial experience. This is achieved through live project work, design competitions, work placements and guest speaker programmes.

All students studying on this course programme will have the opportunity to work with industry.

Key info from UNISTATS

You might notice the data is the same in multiple widgets below. That’s because if there isn’t enough data about each version of the course, the data is combined. For more info, visit the Unistats website.