CIM Chartered Postgraduate Diploma in Marketing Stage 1 (Part Time)

The CIM Chartered Postgraduate Diploma in Marketing (Stage 1) at Southampton Solent University is aimed at experienced marketing professionals with formal marketing qualifications who want to reach the highest levels in their careers. This qualification, especially when complemented by the new Chartered Postgraduate Diploma, will help marketing professionals make the transition into roles with strategic responsibility. Exceptional students who have accredited marketing degrees may be able to enter this course if they are already in marketing roles.

The Chartered Postgraduate Diploma in Marketing is the recognised professional qualification for marketing managers throughout the world. It equips students with the knowledge and skills necessary to adopt a strategic and international approach to marketing. On completion of this course students will be adaptable, able to think creatively, be capable of balancing and choosing between different options and be developing as key influencers and leaders in their field.

Southampton Solent University has successfully run the original Professional Postgraduate Diploma in Marketing course for many years and have a pass rate which is normally above the national average. The CIM have decided that this new qualification can only be offered by a limited number of their top Study Centres and Southampton Solent University is proud to have been selected as the only centre in the Central Southern Region.

Our students are taught by specialist marketing academics who have practical experience in industry, commerce, services and non-profit sectors.

Students successfully completing the course gain the designatory letters DipM and membership (ACIM) of the Chartered Institute of Marketing and the chance to progress to the Chartered Postgraduate Diploma (Stage 2), the highest level of professional marketing qualification.

The new course is benchmarked at Masters Degree level. Successful students will gain 60 M level credits which many universities will accept as partial credit towards a relevant Masters degree. This can be further enhanced by completing the 60 credit Chartered Postgraduate Diploma (Stage 2) which is suitable for entry to many fast track pathways to Masters degrees.

Students who have already completed some units on the previous qualification should contact the course team as there are pathways to transfer into the new qualification.

Course structure

Emerging Themes in Marketing (10 credits)

This unit is designed to challenge students' assumption that you already know everything about marketing. It will encourage you to think about how businesses need to respond to changing and challenging situations.

Assessment: 3000 word paper

Marketing Leadership & Planning (20 credits)

Developing the themes from the first two units, this module helps marketers think about what it means to be a leader, influencer and strategic visionary in a business of any size. Applying those skills students will critique and develop a new strategy for their organisation and plan the change process needed to make it happen.

Assessment: 8000 word work based project

February - May
Managing Corporate Reputation (10 credits)

This unit challenges students to see that communications are a powerful and important tool in managing the reputation of an organisation's reputation, brand and positioning. Based on the realisation that the reputation of the company rests with its stakeholders, it requires you to think about the implications of this.

Assessment: 6000 word work based project

Analysis & Decision (20 credits)

This unit is designed to help prepare students to undertake a strategic audit of an organisation through the selection and application of appropriate tools and evaluation of decisions, risks and impacts of choices. This unit answers the demands of business for marketers who can undertake all types of business and financial analysis to prepare reasoned business cases.

Assessment: Pre-seen case study preparation leading to exam.

The course may be commenced either in February or September.

Attendance

Classes are normally held once a week on:
Tuesday 6pm-9pm.

Fees

Fees for the academic year 2013/14 are:

UK and EU students: £800 per unit of study

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