The IDM: 37 products
Be part of a new vision of marketing with us
Now, a vision is emerging of a new type of marketing, one which is capable of engaging millions of prospects and customers in one-to-one relationships. But this vision is only made possible by the fusion of direct and digital marketing. Using the underpinning principles of direct marketing combined with the new digital media, for the first-time markete…
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Customer Value Propositions: Creating the WOW factor!
In a world where customers are increasingly bombarded with marketing messages from every angle, how do you make sure yours has the greatest…
£525Vocational
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Multichannel Marketing
Is your radio advertising adding to your web traffic? Is your ecommerce site cannibalising your retail turnover? This one-day training cour…
£525Vocational
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Digital Marketing Strategy: Define, Plan, Deliver!
Are you truly exploiting the digital channels your customers have adopted? Are you successfully combining digital communication tools with …
£525Vocational
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Email Marketing: Segmentation, Integration, Automation
Looking beyond the basics of email marketing, this brand new training course guides you through the steps to achieving email automation, ho…
£525Vocational
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Copywriting Masterclass
This highly practical copywriting masterclass reveals the secrets of writing really engaging copy that sells – whatever the medium. Packed …
£525Vocational
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Data Driven Marketing
Do you fully understand the metrics associated with evaluating your marketing performance? Learn how data driven techniques can help you le…
£525Vocational
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Customer Retention Strategy
In challenging times, with pressures on marketing budgets, it becomes even more important to reduce customer churn and increase loyalty and…
£525Vocational
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Copywriting for Social Media and Blogs
This one-day training course will give you the knowledge and tools to create compelling social media copy and build a successful blog. This…
£525Vocational
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Mobile Marketing: Advanced
Looking to optimise your mobile strategy, put more effective tracking strategies in place and deliver a better ROI? Our advanced mobile mar…
£525Vocational
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Google Analytics: Measurement and Insight
Are you looking for a best practice approach to Google Analytics to make your site more effective? Strengthen your marketing initiatives an…
£525Vocational
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Testing and Analysis: Understanding Campaign Statistics
We'll make direct marketing testing and analysis simple and fun for you on this lively one-day training course. You will leave with a bette…
£525Vocational
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Pay per Click (PPC): Advanced
If you need your search engine marketing (SEM) and Pay per Click (PPC) campaigns to be even more effective then book on to our advanced one…
£525Vocational
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Affiliate Marketing
Learn how to create and implement effective digital affiliate marketing programmes with this practical, one-day training course. Find out h…
£525Vocational
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Producing Integrated Print Communications
This training course will clearly explain print and production processes from briefing, specifying and purchasing, to use of design to enab…
£525Vocational
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Customer Acquisition
Book now and learn how to acquire new customers, create integrated marketing plans and develop both proposition and creative strategies. Th…
£525Vocational