City & Guilds Level 3 Diploma Social Media for Business

This qualification is designed to meet the rapid growth of Social Media as a business tool. The qualification aims to provide the knowledge and skills required to use Social Media successfully in business

On completion learners will gain a City and Guilds Level 3 Diploma in Social Media for Business which provides the skills and knowledge required to progress to further qualifications in Marketing, Business, IT Professional, Media, PR. Having a nationally accredited qualification also benefits the learner as it is recognised by business and is transferable between jobs.

This is a competence and knowledge based qualification that is completed fully on-line and is assessed in a variety of ways, including assignments and workplace assessment.

UNITS COVERED:

• Principles of Social Media within a Business
• Principles of keywords and optimisation
• Social Networking Management for a business
• Using collaborative technologies
• Content Management System website creation
• Creating and optimising content for the web
• Principles of Social Media advertising and promotion

Candidates will learn about all aspects for social media, using Twitter, Facebook, LinkedIn, YouTube, Pinterest, Google +, understanding SEO, Blogging, Advertising and social media management tools.

The course is completely online and you will be supported by a tutor throughout with online meetings and tutorials.

The course duration is 3 – 12 months.