Fundamentals of Marketing

Level
Total time

Fundamentals of Marketing

Hemsley Fraser
Logo Hemsley Fraser

Need more information? Get more details on the site of the provider.

Starting dates and places

There are no known starting dates for this product.
  • View related products with starting dates: E-Marketing.

Description

Overview

Course duration: 2 days.

Master the key concepts and skills of marketing to enhance your knowledge and confidence when taking part in the marketing decision-making process.

Is it right for me?

Suitable for anyone working in a marketing role who may not have had any formal training and wishes to understand the fundamentals of marketing.

What will I learn?

By the end of this course you will be able to:

  • Develop knowledge of key marketing principles, tools and techniques.
  • Discover the importance of product positioning.
  • Learn how to communicate effectively with customers.
  • Gain confidence in dealing with marketing issues.
  • Measure the effectiveness of marketing …

Read the complete description

Frequently asked questions

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.

Didn't find what you were looking for? See also: E-Marketing, IT Management & Strategy, Web Accessibility, Digital Publishing & Editing, and Web Analytics.

Overview

Course duration: 2 days.

Master the key concepts and skills of marketing to enhance your knowledge and confidence when taking part in the marketing decision-making process.

Is it right for me?

Suitable for anyone working in a marketing role who may not have had any formal training and wishes to understand the fundamentals of marketing.

What will I learn?

By the end of this course you will be able to:

  • Develop knowledge of key marketing principles, tools and techniques.
  • Discover the importance of product positioning.
  • Learn how to communicate effectively with customers.
  • Gain confidence in dealing with marketing issues.
  • Measure the effectiveness of marketing actions.

What will it cover?

Introduction to Marketing

  • Identifying the role and scope of marketing
  • The key marketing principles and terminology
  • The different marketing techniques
  • Overview ofconcepts:
    • e-marketing
    • benchmarking
    • relationship marketing

Understand the Market and the Customer

  • Using quantitative and qualitative market research
  • Using market segmentation
  • Creating the differential advantage
  • Identifying your customers' needs and profiles
  • Developing competitors' analysis

Understand the Marketing Mix: TheFour Ps

  • Identifying and developing new products
  • Selecting and developing appropriate promotional activities
  • Choosing the right price to generate sales and profits
  • Maximising service and staff potential

Master Key Elements of Marketing Planning

  • Analysing a product portfolio:
    • lifecycle
    • new development
  • Identifying market gaps and opportunities for positioning
  • Choosing appropriate communication tools:
    • advertising
    • sales promotion
  • Understanding the impact of branding
  • Working with sales channels
  • Setting pricing policies

Monitor Results Effectively

  • Analysing sales reports
  • Identifying and interpreting key performance indicators
  • Identifying trends and forecasts
  • Setting new objectives and adjusting your policy

Trainer Profile

Graham Bailey

Those who understand their customers better than their competitors and market effectively to those customers will achieve business success in the 21st century.

This course provides a grounding in the marketing concept and approach to business which will enable you to participate in the marketing of your organisation more effectively.

The programme builds the marketing picture in an interactive and engaging way which will leave you with a great overview of the discipline exploding myths and busting jargon along the way.

The Faculty

Graham Bailey ispart of the dedicated faculty team who will deliver this course. The initials next to each date below indicate which trainer is scheduled to deliver which event.

Recent delegates have said:

High quality material with a very knowledgeable facilitator.

This course has provided me with the relevant information and knowledge to develop my role.

Very experienced trainer.

Great facilitator and very valuable learning.

Friendly facilitator, great first impression, well organised and good course content.

Very enjoyable course, informative and useful.

The facilitator was incredibly engaging and related theories and strategies back to real situations and scenarios; this really helped the learning process.

The tutor was knowledgeable and backed everything up with examples and anecdotes. This made the course more interesting and relevant.

The tutor was very knowledgeable and able to give relevant examples from a large range of industries to support theories.

There are no reviews yet.

Share your review

Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.