The IDM: 45 products
Be part of a new vision of marketing with us
Now, a vision is emerging of a new type of marketing, one which is capable of engaging millions of prospects and customers in one-to-one relationships. But this vision is only made possible by the fusion of direct and digital marketing. Using the underpinning principles of direct marketing combined with the new digital media, for the first-time markete…
check_box_outline_blank
Customer Acquisition
Book now and learn how to acquire new customers, create integrated marketing plans and develop both proposition and creative strategies. Th…
£525Vocational
check_box_outline_blank
Customer Value Propositions: Creating the WOW factor!
In a world where customers are increasingly bombarded with marketing messages from every angle, how do you make sure yours has the greatest…
£525Vocational
check_box_outline_blank
Complete Email Marketing
This two-day course will not only provide step-by-step training to building effective campaigns but will also take you one step further by …
£975Vocational
check_box_outline_blank
Customer Retention Strategy
In challenging times, with pressures on marketing budgets, it becomes even more important to reduce customer churn and increase loyalty and…
£525Vocational
check_box_outline_blank
B2B Marketing Funnel: Strategy and Implementation
This new training course specialising in B2B marketing combines practical know-how with detailed case studies to show you how to deliver gr…
£525Vocational
check_box_outline_blank
Complete Digital Copywriting
Do you want to create powerful digital copy for web, email, social media and blogs? Join us on this practical, two-day training course and …
£975Vocational
check_box_outline_blank
Customer Insight Tools and Techniques
Being cost-efficient in your sales and marketing activities relies on having a strong insight into your customers and their behaviour. This…
£525Vocational
check_box_outline_blank
Pay per Click (PPC)
Pay per click (PPC) advertising campaigns can be one of the most effective forms of online marketing. However, these marketing campaigns ca…
£525Vocational
check_box_outline_blank
Email Marketing: Building Effective Campaigns
This new one-day practical training course will equip you with email techniques, delivery methods and results analysis. Coupled with indust…
£525Vocational
check_box_outline_blank
Pay per Click (PPC): Advanced
If you need your search engine marketing (SEM) and Pay per Click (PPC) campaigns to be even more effective then book on to our advanced one…
£525Vocational
check_box_outline_blank
Affiliate Marketing
Learn how to create and implement effective digital affiliate marketing programmes with this practical, one-day training course. Find out h…
£525Vocational
check_box_outline_blank
Optimising the Online Customer Experience
Understand how to create a superior online journey that enables your website to deliver to its full potential. Benefits to you and your com…
check_box_outline_blank
Designing Persuasive Websites
Converting website visitors from viewers to customers is tough - website visitor conversions can be as low as 0.5%. In just one day you'll …
£525Vocational
check_box_outline_blank
Social Media Workshop for Marketers
Is it really possible to get business through Facebook, Twitter or LinkedIn? How do you choose the right social media platform for your com…
£525Vocational
check_box_outline_blank
Content Marketing
In today’s connected, Googled, social world, what you know, what you share and how you leverage User Generated Content and your own content…
£525Vocational