The IDM: 45 products
Be part of a new vision of marketing with us
Now, a vision is emerging of a new type of marketing, one which is capable of engaging millions of prospects and customers in one-to-one relationships. But this vision is only made possible by the fusion of direct and digital marketing. Using the underpinning principles of direct marketing combined with the new digital media, for the first-time markete…
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B2B Marketing Funnel: Strategy and Implementation
This new training course specialising in B2B marketing combines practical know-how with detailed case studies to show you how to deliver gr…
£525Vocational
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Copywriting for Web and Email
This one-day training course will give you the knowledge and tools to create effective digital copy and email copy – whether you are writin…
£525Vocational
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eCRM: Online Customer Engagement
eCRM has become a critical element of any marketing strategy, providing the means to generate millions in new revenues. You will learn the …
£525Vocational
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Search Engine Optimisation (SEO)
Everything you need to know about 'natural' or 'organic' search engine optimisation (SEO) is covered in this one-day training course for di…
£525Vocational
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Copywriting: An Introduction
Great copywriting will increase response and make a significant difference to your ROI for both direct and digital marketing campaigns. If …
£525Vocational
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Search Engine Marketing: SEO & PPC Integration
Search engine marketing (SEM) is big business with 9 out of 10 web users relying on it to help them reach their destination. Reaching the t…
£975Vocational
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Data Analysis for Marketers
Learn how to plan, specify, brief, analyse, interpret and apply customer data for greater results with this two-day data analysis training …
£1,195Vocational
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Complete Direct and Digital Marketing
Traditional and digital marketing deliver fantastic opportunities for engaging customers in real-time, personal dialogue. In just three ins…
£1,345Vocational
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Complete Digital Copywriting
Do you want to create powerful digital copy for web, email, social media and blogs? Join us on this practical, two-day training course and …
£975Vocational
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Optimising the Online Customer Experience
Understand how to create a superior online journey that enables your website to deliver to its full potential. Benefits to you and your com…
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Designing Persuasive Websites
Converting website visitors from viewers to customers is tough - website visitor conversions can be as low as 0.5%. In just one day you'll …
£525Vocational
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Social Media Workshop for Marketers
Is it really possible to get business through Facebook, Twitter or LinkedIn? How do you choose the right social media platform for your com…
£525Vocational
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Content Marketing
In today’s connected, Googled, social world, what you know, what you share and how you leverage User Generated Content and your own content…
£525Vocational
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Pay per Click (PPC)
Pay per click (PPC) advertising campaigns can be one of the most effective forms of online marketing. However, these marketing campaigns ca…
£525Vocational
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Customer Insight Tools and Techniques
Being cost-efficient in your sales and marketing activities relies on having a strong insight into your customers and their behaviour. This…
£525Vocational