The IDM: 45 products
Be part of a new vision of marketing with us
Now, a vision is emerging of a new type of marketing, one which is capable of engaging millions of prospects and customers in one-to-one relationships. But this vision is only made possible by the fusion of direct and digital marketing. Using the underpinning principles of direct marketing combined with the new digital media, for the first-time markete…
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Complete Digital Marketing
Learn how to plan, manage and execute successful digital marketing campaigns with this intensive, three-day digital marketing training cour…
£1,345Vocational
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Email Marketing: Building Effective Campaigns
This new one-day practical training course will equip you with email techniques, delivery methods and results analysis. Coupled with indust…
£525Vocational
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Multichannel Marketing
Is your radio advertising adding to your web traffic? Is your ecommerce site cannibalising your retail turnover? This one-day training cour…
£525Vocational
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Absolute Essentials of Direct and Digital Marketing
Digital media is faster, more efficient and cost-effective, yet the valuable core principles of direct marketing still survive. Learn how t…
£325Vocational
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Data Driven Marketing
Do you fully understand the metrics associated with evaluating your marketing performance? Learn how data driven techniques can help you le…
£525Vocational
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Customer Retention Strategy
In challenging times, with pressures on marketing budgets, it becomes even more important to reduce customer churn and increase loyalty and…
£525Vocational
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Data Analysis for Marketers
Learn how to plan, specify, brief, analyse, interpret and apply customer data for greater results with this two-day data analysis training …
£1,195Vocational
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Email Marketing: Segmentation, Integration, Automation
Looking beyond the basics of email marketing, this brand new training course guides you through the steps to achieving email automation, ho…
£525Vocational
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Complete Direct and Digital Marketing
Traditional and digital marketing deliver fantastic opportunities for engaging customers in real-time, personal dialogue. In just three ins…
£1,345Vocational
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Search Engine Optimisation (SEO): Advanced
Here is your chance to apply the latest SEO techniques that will maximise your website's search rankings with this one-day workshop-style t…
£525Vocational
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Mobile Marketing: Advanced
Looking to optimise your mobile strategy, put more effective tracking strategies in place and deliver a better ROI? Our advanced mobile mar…
£525Vocational
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Producing Integrated Print Communications
This training course will clearly explain print and production processes from briefing, specifying and purchasing, to use of design to enab…
£525Vocational
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Customer Value Propositions: Creating the WOW factor!
In a world where customers are increasingly bombarded with marketing messages from every angle, how do you make sure yours has the greatest…
£525Vocational
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eCRM: Online Customer Engagement
eCRM has become a critical element of any marketing strategy, providing the means to generate millions in new revenues. You will learn the …
£525Vocational
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Search Engine Optimisation (SEO)
Everything you need to know about 'natural' or 'organic' search engine optimisation (SEO) is covered in this one-day training course for di…
£525Vocational