The Chartered Institute of Marketing: 139 products
Implementing a CRM Communications Programme
CRM or Customer Relationship Management is having a huge impact on marketing. It can help you to segment your customers and deliver customi…
SEM - Advanced PPC Advertising
This Google Adwords training course shows how to grow your advertising campaigns beyond simple keyword ads into a profitable investment of …
Market and Sales Forecasting
This workshop is designed to help marketers who need to produce ‘good’ forecasts develop practical forecasting skills within the context of…
Influencing Skills to Get Results
This workshop provides the skills and approach to provide a credible argument that supports your goals and persuades other people. The best…
Product Management - Business to Business
This course is for product managers who need to be taken seriously by their sales team, R&D and others. It offers more than just standard p…
Driving 'Go to Market' Capability
Disappointing revenue growth, poor performance and loss of competitive advantage are focusing the attention of many senior managers on the …
Fundamentals of Project Management
This workshop provides an essential foundation for anyone new to project management. With a focus on the steps required to scope, plan, imp…
Content Marketing Planning
This course is for anyone who feels that there is an opportunity for content planning within their marketing activities, but needs to under…
Internal Communications
Many organisations talk about empowering staff, but how many do this in practice? You need to develop a comprehensive blueprint for interna…
Taking Insights to the Strategic Level
What does 'the next level' of insights look like for your organisation? Take inventory and be the change agent that takes insights to the s…
Finance - A Manager's Guide
Unless you understand the financial side of the business, you’re unlikely to make top management. This interactive workshop will introduce …
Business Maths for Marketers
This workshop is designed to give you the ability and confidence to utilise basic mathematical and statistical procedures so you can contri…
Social Media for Sales
Social Media is now a major sales tool in the UK, so in the same way a good sales person would always try to learn as much about a contact …
Developing Compelling Customer Value Propositions
This course is specifically designed to ensure that you turn your offerings into compelling ‘value propositions’ and grow demand for your p…
Social Media Marketing for the Public Sector and NFP
Your services and brands are being discussed on the web. This is influencing customer perception and action. This course will give you a co…