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The Chartered Institute of Marketing: 139 products

Developing your marketing As the world's largest organisation for professional marketers, we are ideally placed to help you develop and achieve your goals. From one-day workshops to intensive programmes, our training courses are designed to develop your skills, improve your performance and enhance your career prospects. Our courses are updated regularly with current best practice so that you hav…

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Marketing Through a Digital Lens

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Marketers can now use digital tools and techniques throughout the planning and execution of marketing campaigns. CIM has been working exclu…

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CRM 2.0 - Successful CRM in a Connected World

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The emphasis of traditional CRM tended towards systems, processes, databases and outbound marketing. Now, in an increasingly technology-ena…

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Strategic and Creative Thinking Skills

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Higher performance, especially during times of uncertainty requires original thinking in order to innovate and take the strategic lead. Thi…

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Implementing a CRM Communications Programme

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CRM or Customer Relationship Management is having a huge impact on marketing. It can help you to segment your customers and deliver customi…