The Chartered Institute of Marketing: 139 products
Marketing Through a Digital Lens
Marketers can now use digital tools and techniques throughout the planning and execution of marketing campaigns. CIM has been working exclu…
CRM 2.0 - Successful CRM in a Connected World
The emphasis of traditional CRM tended towards systems, processes, databases and outbound marketing. Now, in an increasingly technology-ena…
Strategic and Creative Thinking Skills
Higher performance, especially during times of uncertainty requires original thinking in order to innovate and take the strategic lead. Thi…
Implementing a CRM Communications Programme
CRM or Customer Relationship Management is having a huge impact on marketing. It can help you to segment your customers and deliver customi…