The Chartered Institute of Marketing: 139 products
Developing your marketing
As the world's largest organisation for professional marketers, we are ideally placed to help you develop and achieve your goals. From one-day workshops to intensive programmes, our training courses are designed to develop your skills, improve your performance and enhance your career prospects.
Our courses are updated regularly with current best practice so that you hav…
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New Product, Service and Business Model Innovation
We only have to look around us to see the power and impact innovation can have on our daily lives and organisational success, be it the lat…
£1,645.833 days
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Foundations of Relationship Marketing
Markets are becoming more competitive and there is little to separate the offerings of one supplier from another. This has led to greater p…
£458.331 day
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Copywriting Masterclass
We’re experiencing a holistic evolution in communication, the like of which has never been seen before. Everyone wants brand messages to be…
£1,512.502 days
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Fundamentals of Marketing for NFP and Public Sector
This course will provide a thorough immersion in marketing concepts and activities related to the special requirements of the marketing of …
£458.331 day
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Fundamentals of Market Research
Those in a marketing function are often expected to take on a market research role without a full understanding of what is expected. This c…
£458.331 day
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Digital Marketing Attribution
With the majority of companies using online marketing as a core promotional channel, there has been an explosion in big questions such as ‘…
£458.331 day
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Behavioural Economics
All business depends on selling or marketing to human beings. Anything that helps us better understand how and why people buy things must i…
£458.331 day
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Strategic Marketing Masterclass
The main challenge facing many organisations today is how to ensure their activities are customer focused and their strategy externally dri…
£3,204.175 days
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Digital Marketing
This course is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best pract…
£1,645.833 days
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Integrated Digital Marketing
Research shows that increasingly more customers are using multiple channels to interface with brands, and that they are more profitable tha…
£458.331 day
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Pricing for Product Managers
Pricing is one of the most important product management tasks. The price decision often defaults to the highly flawed, but easier to implem…
£1,645.833 days
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How to Develop Your Key Accounts
This workshop covers the essential knowledge needed to select the right key accounts in which to invest your resources. It identifies the o…
£458.331 day
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Advanced Email Marketing
Email marketing is a cost-effective and highly engaging part of the digital marketing mix. It is also one of the most challenging due to th…
£458.331 day
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Fundamentals of Product Management
To help product managers become more successful in their roles by introducing them to a framework for product management - the role; the ke…
£458.331 day
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Apps Marketing
It seems everyone’s talking about apps these days, and no wonder, there’s already well over a million downloadable on Apple’s App Store and…
£458.331 day