The Chartered Institute of Marketing: 139 products
Developing your marketing
As the world's largest organisation for professional marketers, we are ideally placed to help you develop and achieve your goals. From one-day workshops to intensive programmes, our training courses are designed to develop your skills, improve your performance and enhance your career prospects.
Our courses are updated regularly with current best practice so that you hav…
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Fundamentals of Pricing
In this highly practical event we focus on delivering a sound understanding of contemporary pricing tools and methodologies. We will dispel…
£458.331 day
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Brand Masterclass
This masterclass will help delegates create and implement programmes to deliver a great customer experience; one that sets their organisati…
£1,512.502 days
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Strategic Sales Planning Masterclass
This masterclass is designed to provide delegates with the knowledge, tools and techniques to write the sales section of the business plan …
£3,204.175 days
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Transform Your Customer Experience
It's the annual company conference...the CMO is presenting the new brand vision to an expectant audience. Fast forward 6 months...nothing h…
£1,512.502 days
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CRM 2.0 - Successful CRM in a Connected World
The emphasis of traditional CRM tended towards systems, processes, databases and outbound marketing. Now, in an increasingly technology-ena…
£1,645.833 days
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Strategic and Creative Thinking Skills
Higher performance, especially during times of uncertainty requires original thinking in order to innovate and take the strategic lead. Thi…
£1,512.502 days
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Using Customer Value to Integrate Sales and Marketing
Marketing and sales activity often seem disconnected and misaligned, with marketing accused of lacking understanding of the customer’s real…
£1,187.502 days
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How to Write the Perfect Brochure and Leaflet
Capturing the heart of your message in a brochure or leaflet requires careful planning and precise writing. Step-by-step, you will be shown…
£458.331 day
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Building the Employer Brand
A practical and inspirational course revealing how a strong employer brand is fundamental to employee engagement and organisational perform…
£458.331 day
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Introduction to New Product Development
Developing and launching successful new products is a key marketing value driver. Successful innovation ensures that your products stay com…
£458.331 day
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Research-Based Market Insight
Drawing insight from market information requires a deep understanding of customers' attitudes and consumer behaviour. This course focuses o…
£1,187.502 days
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Product Management - Business to Consumer
End to end management of products and ranges requires an all-rounder to build ownership of the product, leading to seamless integration of …
£1,645.833 days
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Developing Effective Alliances and Partnerships
Strategic alliances can quickly establish formidable business groupings that are flexible and responsive and where the interests of the ind…
£1,512.502 days
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Implementing Social Media Campaigns
This course is for people with experience in using social channels who now want to develop an integrated plan. It covers insight generation…
£458.331 day
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Brand Touchpoints
Brands are only as strong as their weakest link. This course examines how each interaction between brand and audience is a test of the bran…
£458.331 day